Amplifying Identity Desain Interior Kantor oleh DB and B Pte Ltd

Karya Amplifying Identity Desain Interior Kantor oleh DB and B Pte Ltd adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Ruang Interior dan Pameran.

PerakInterior· 2022

Amplifying Identity Desain Interior Kantor

oleh DB and B Pte Ltd

Klien: DB&B Pte Ltd

Pemenang A' Design Award Perak dalam Kategori Interior

17,022

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #137777

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Amplifying Identity Desain Interior Kantor

Amplifying Identity adalah sebuah desain interior kantor yang berlokasi di Asia Square, Singapura. Ruang kerja ini membentang di tiga lantai dengan luas total 9.300 meter persegi. Lima puluh titik kolaborasi dan lima ruang rapat berukuran besar tersebar di seluruh lantai untuk mendukung pola kerja yang fleksibel dan hibrida. Grafis lingkungan yang dirancang khusus diterapkan pada koridor dan bidang dinding untuk menampilkan budaya perusahaan, prinsip kepemimpinan, serta sejarahnya. Karpet dari material berkelanjutan, cat dengan kandungan senyawa organik volatil rendah, dan pencahayaan berzona digunakan untuk menekan dampak terhadap lingkungan.

Pengakuan

Tentang A' Design Award Perak

Amplifying Identity Desain Interior Kantor adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Amplifying Identity Desain Interior Kantor diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Amplifying Identity Desain Interior Kantor adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Dimensi & Kemasan: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Tag: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Teknologi Produksi: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Tantangan Desain: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Riset: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Inspirasi: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Durasi Proyek: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Anggota Tim: Ricardo Celis
Victor Wong
Kredit Gambar: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/