Coway Pusat Pengalaman Pelanggan oleh IQI Concept

Karya Coway Pusat Pengalaman Pelanggan oleh IQI Concept adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Ruang Interior dan Pameran.

PerungguInterior· 2022

Coway Pusat Pengalaman Pelanggan

oleh IQI Concept

Klien: IQI Concept

Pemenang A' Design Award Perunggu dalam Kategori Interior

14,938

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #136737

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Coway Pusat Pengalaman Pelanggan

Coway Experience Centre adalah pusat pengalaman pelanggan yang berlokasi di Kuala Lumpur, Malaysia. Ruang seluas 2210 kaki persegi ini menampilkan produk dan layanan untuk air dan udara bersih, kualitas tidur, serta kebersihan kamar mandi. Pusat ini terbagi menjadi lima area: Brand Heritage, Water Care, Air Care, Living Care, dan Service Care. Proyektor layar sentuh, perangkat elektronik fleksibel, serta panel televisi memungkinkan konten yang ditampilkan diperbarui dengan mudah. Warna putih, biru, dan hitam, dipadukan dengan garis-garis lengkung pada material kayu dan finishing putih, menghadirkan kesan air dan udara. Sebuah stasiun penyaringan air menjadi titik fokus utama pada bagian Water Care.

Pengakuan

Tentang A' Design Award Perunggu

Coway Pusat Pengalaman Pelanggan adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Coway Pusat Pengalaman Pelanggan diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Coway Pusat Pengalaman Pelanggan memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
Dimensi & Kemasan: 2210 sqft
Tag: experience centre, curves, nature, clean, commercial space, digital
Teknologi Produksi: The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
Tantangan Desain: The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
Riset: The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.

We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre
Inspirasi: The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
Durasi Proyek: Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
Alur Operasi: Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
Anggota Tim: Yie Yee Wong
Alice Dinh
Wei Ling Yee
Kredit Gambar: Photographer: David Yeow