WWI Cultural Trail Buku Panduan, Peta oleh Martino Spreafico

Karya WWI Cultural Trail Buku Panduan, Peta oleh Martino Spreafico adalah pemenang yang sangat dihormati dari 2022 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Media Cetak dan Terbitan.

BesiCetak· 2022

WWI Cultural Trail Buku Panduan, Peta

oleh Martino Spreafico

Klien: Emanuela Spedicato, SeTe srl

Pemenang A' Design Award Besi dalam Kategori Cetak

12,001

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #136363

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang WWI Cultural Trail Buku Panduan, Peta

WWI Cultural Trail adalah buku panduan yang dilengkapi peta lipat untuk sebuah jalur pendakian gunung di Pegunungan Alpen Italia. Buku ini memiliki 94 halaman dengan ukuran 185 kali 235 milimeter. Lipatan kertas pada halaman terakhir menyimpan peta berskala 1 banding 25000, yang dapat dibuka hingga berukuran 700 kali 700 milimeter. Delapan etape jalur pendakian diuraikan secara rinci mencakup panjang, ketinggian, dan waktu tempuh. Foto-foto lama, puisi, dan teks-teks pendek menghadirkan kembali kenangan Perang Dunia Pertama di pegunungan yang sama. Palet warna hijau tua dan huruf bergaya mesin tik membangkitkan nuansa masa itu. Para pendaki dapat membawa hanya petanya saja yang lebih ringan selama menempuh rute.

Pengakuan

Tentang A' Design Award Besi

WWI Cultural Trail Buku Panduan, Peta adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. WWI Cultural Trail Buku Panduan, Peta diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. WWI Cultural Trail Buku Panduan, Peta dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
Dimensi & Kemasan: The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
Tag: book, world war I, map, cultural trail
Teknologi Produksi: The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
Tantangan Desain: The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
Riset: In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
Inspirasi: I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
Durasi Proyek: The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
Alur Operasi: The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
Anggota Tim: Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari