Fading Traditional Trades and Crafts Buku oleh Jesvin Yeo

Karya Fading Traditional Trades and Crafts Buku oleh Jesvin Yeo adalah pemenang yang sangat dihormati dari 2022 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Media Cetak dan Terbitan.

EmasCetak· 2022

Fading Traditional Trades and Crafts Buku

oleh Jesvin Yeo

Pemenang A' Design Award Emas dalam Kategori Cetak

659,971

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #140455

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Fading Traditional Trades and Crafts Buku

Buku ini menggunakan emboss 3D untuk mendokumentasikan dan menyoroti detail rumit dari karya yang dibuat dengan cermat oleh pengrajin tradisional Singapura, mulai dari perahu naga kertas dan perhiasan India hingga sepatu manik-manik Peranakan. Halaman berwarna melambangkan naik turunnya kerajinan tradisional, saat industri memulai masa perkembangannya (kusam) menuju masa keemasannya (kuning) dan berangsur-angsur memudar (putih). Sebuah kapur pastel dilampirkan untuk pembaca untuk menaungi halaman dan menemukan seni yang hilang dari warisan budaya takbenda Singapura ini, karena hanya kita manusia yang dapat menjaga, mendukung, dan mengembalikannya.

Pengakuan

Tentang A' Design Award Emas

Fading Traditional Trades and Crafts Buku adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Fading Traditional Trades and Crafts Buku diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Fading Traditional Trades and Crafts Buku menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: What makes this book unique is the use of the 3D embossing technique, not just embossing, to highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from dragon boats to Peranakan beaded shoes. With the pastel chalk, the book encourages reader engagement by colouring pages to discover the lost art of our ancestors, as only we humans can help safeguard, support and bring attention to the significance of this intangible cultural heritage.
Dimensi & Kemasan: Book Box: 145mm (width) x 305mm (height) x 52mm (thickness)
Book Box Sleeve: 540mm (width) x 220mm (height)
Book: 140mm (width) x 298mm (height) x 40mm (thickness)
Book Sleeve: 530mm (width) x 298mm (height)
Inside pages (accordion fold): 4350mm (width) x 290mm (height)
3 Hard Covers: Inside Cover, Front and Back Covers
Tag: Traditional Artisans, Traditional Crafts, Cultural Artifacts, Intangible Cultural Heritage
Teknologi Produksi: The making of this book explores how to combine traditional book forms with new technologies, make traditional book forms more interesting through unusual structures and visual stimuli, and push the boundaries of book design. The book is of significance to the design field because it not only records the traditional crafts for future designers to explore and contribute to the local craft landscape but also examines book design as a form of vanishing traditional craft.
Tantangan Desain: The project challenges were facing the covid-19 pandemic and the difficulty of making 3D embossed plates. Production of the book was delayed for 6 months due to the intricateness of the artefacts and further halted for 8 months due to the spread of the coronavirus. The team worked closely with the production houses to ensure things could move forward smoothly, and we are grateful that all challenges were managed well in the end.
Riset: Given the scarcity of available resources, the approach included analysing oral history data collected by the National Archives of Singapore under the Vanishing Trades project in the 1980s and conducting fieldwork with current and retired artisans to understand the current situation and future substantiate the findings. The aim of the project is to document Singapore lost or vanished traditional crafts so that future generations can learn about them even after they disappear.
Inspirasi: Working with traditional artisans, I learned that when our ancestors came to Singapore in the 19th century from Malaya, China and India, they brought their values and livelihoods with them. These livelihoods include various forms of traditional crafts that have largely enriched Singapore cultural heritage. Thus, it is essential to record these crafts, some of which have vanished or will vanish within the next 20 years, and trace their place to the roots of their meaningful beginnings.
Durasi Proyek: The project started in May 2015 in Singapore and finished production in December 2021. The book is on sale from March 2022.
Alur Operasi: The colour pages of the book symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull colour) to its golden age (yellow colour) and gradually fades (white colour). The pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore.
Paten: Copyrights belong to Jesvin Yeo, 2021
Anggota Tim: Jesvin Yeo
Alvin Ng.
Kredit Gambar: All images: Photographer Victor Gui, 2021 and 2022