Karya 87MM Brand Story Desain Buku oleh Sunghoon Kim adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Media Cetak dan Terbitan.

PerakCetak· 2022

87MM Brand Story Desain Buku

oleh Sunghoon Kim

Klien: 87mm

Pemenang A' Design Award Perak dalam Kategori Cetak

575,958

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #134927

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Desain

Tentang 87MM Brand Story Desain Buku

87MM adalah merek fashion representatif di Korea yang menciptakan budaya sehari-hari melalui kepekaan dan kecerdasan. Sejak diluncurkan pada tahun 2011, buku Moment by Moment, We Say No Concept But Good Sense dirancang untuk menceritakan kisah satu dekade terakhir kepada publik yang mencintai 87MM, merek dengan rekam jejak 10 tahun. Buku ini akan berfungsi untuk berkomunikasi lebih dekat dengan publik muda Korea yang menyukai 87MM dan penuh antusiasme terhadapnya melalui kisah kedua pendiri serta kisah merek 87MM.

Pengakuan

Tentang A' Design Award Perak

87MM Brand Story Desain Buku adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. 87MM Brand Story Desain Buku diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. 87MM Brand Story Desain Buku adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Dimensi & Kemasan: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Tag: 87MM, brand book, book, design, editorial, graphic, typography
Teknologi Produksi: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Tantangan Desain: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Riset: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Inspirasi: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Durasi Proyek: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Alur Operasi: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Anggota Tim: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Kredit Gambar: 87MM