MaGnesium Hub Desain Interior Ruang Pameran oleh Chia Yu Tung

Karya MaGnesium Hub Desain Interior Ruang Pameran oleh Chia Yu Tung adalah pemenang yang sangat dihormati dari 2021 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Ruang Interior dan Pameran.

PerungguInterior· 2021

MaGnesium Hub Desain Interior Ruang Pameran

oleh Chia Yu Tung

Klien: C.Y Tung

Pemenang A' Design Award Perunggu dalam Kategori Interior

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Desain

Tentang MaGnesium Hub Desain Interior Ruang Pameran

MaGnesium Hub adalah desain konsep untuk sebuah pos cabang dari National Geographic Society di Presidio, sebuah lingkungan bersejarah di San Francisco. Ruang komersial multifungsi ini mencakup area pameran, kafe, dan ruang kerja, yang berada dalam sebuah bangunan dua lantai dengan pemandangan Golden Gate Bridge. Desain ini terinspirasi dari fotografi flash awal, di mana serbuk magnesium yang dibakar menciptakan cahaya. Lantai pertama dibuat redup, menggambarkan momen sebelum kilatan cahaya, sementara lantai kedua dibuat terang, menggambarkan momen setelah kilatan cahaya. Sirkulasi, lobi, dan area pameran dirancang dengan mempertimbangkan baik fungsi maupun tampilan visual.

Pengakuan

Tentang A' Design Award Perunggu

MaGnesium Hub Desain Interior Ruang Pameran adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. MaGnesium Hub Desain Interior Ruang Pameran diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. MaGnesium Hub Desain Interior Ruang Pameran memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: MaGnesium Hub is a concept design for an outpost of National Geographic Society in Presidio, a historic neighborhood in San Francisco. The project is a mixed-use commercial space that accommodates the exhibition space, a cafe, and the workplace located in a two-story building overlooking Golden Gate Bridge. The circulation, lobby design, and exhibition spaces' unique features were planned thoroughly with functionality and aesthetics.
Dimensi & Kemasan: Level 01: 630 sqm. 30m x 21m;
Level 02: 630 sqm. 30m x 21m
Tag: Exhibition, Museum Exhibition, Conceptual Design, Flash Camera, Magnesium, Scientific
Teknologi Produksi: Level one lobby represents the camera lens. The flipped LED graphic on the ground, which appears correctly in the mirrored ceiling, demonstrates the image reversed effect between the lens and the imaging sensor.
The permanent exhibition space adjacent to the lobby is designed with custom showcasing booths inspired by old camera bellows and camera lenses. The audio-visual room is designed with acoustic in mind for broadcasting short-clips.

Once visitors travel down the hallway past the central event space's wall, the current exhibition space is designed with flexibility in mind and planned as the "second layer" of magnesium atom. The flexible space and movable display cases are arranged for constant exhibition changes every season. The mesh ceiling in this area is formed by eight pieces of perforated panels inspired by the 8 electrons on the second shell of a magnesium atom.

Additionally, the display pedestals throughout the floor are made of brushed silver metal and dichroic glass resembling the flashcube of Kodak's Instamatic camera.

For the cafe space located at the corner of level one facing the Presidio neighborhood, the room is inspired by historic military architecture, characterizing brick elements, arcade porches, and other decorative elements.
Tantangan Desain: The design challenge of this project was to analyze the travel path throughout the space from visitors, staff, and employees' points of view and holistic incorporate into the design concept on the floor plan and every detail; security, merchant, and noise considerations needed to be covered in the circulation planning stage.
Riset: The project had been through a research stage searching back to the history of National Geographic Society. The magazine's flash photographs were captured by Shiras's jack lighting technique, which he rode on a canoe with a bright light to catch animals' eyeshine, had successfully illuminated a previously invisible part of the natural world and also marked the organization's milestone. The effect of flash was first created through burning magnesium powder. Burning magnesium powder was used as the flashlight in early photography, so the designer started the concept related to the idea of the flashlight. Just like National Geographic's dedication to discovering the world through pioneering photos and insights, MaGnesium Hub carries a similar mission to celebrate the past and explore the future.
Inspirasi: Since National Geographic's publication of 74 George Shiras's flash photos in 1906, the technique of creating flashlight by burning magnesium powder to capture animals in the dark, turned the Nat Geo magazine from a text-based scientific journal into a "picture book," which marked the organization's milestone. The designer has come up with a concept that is inspired by the phenomenon caused by flashlights.
Level one is designed as "before flash" that demonstrates a dimmish atmosphere; level two is the work floor, as "after flash," with a brighter look and feel.
Durasi Proyek: The project was designed in 2019 in San Francisco and was nominated as one of the best.
Alur Operasi: Besides educating visitors by showcasing the collections, Magnesium Hub also provides an event space for groups and neighbors to connect and socialize.
The interacting elements, such as the pullout display panels, digital interacting map, and the interaction board, are designed throughout the exhibition floor.
Kredit Gambar: Image #1 : Renderer ArchiCGI
Image #2: Renderer ArchiCGI
Image #3 : Renderer ArchiCGI
Image #4 : Renderer ArchiCGI
Image #5 : Renderer ArchiCGI