Promising Ideas Innovation Film Pendek Animasi oleh Mengchao Wu and Hao Li

Karya Promising Ideas Innovation Film Pendek Animasi oleh Mengchao Wu and Hao Li adalah pemenang yang sangat dihormati dari 2021 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Film, Video dan Animasi.

PerakFilm· 2021

Promising Ideas Innovation Film Pendek Animasi

oleh Mengchao Wu and Hao Li

Klien: Unicef

Pemenang A' Design Award Perak dalam Kategori Film

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Tentang Promising Ideas Innovation Film Pendek Animasi

Promising Ideas Innovation adalah animasi pendek yang dibuat untuk Unicef guna menjelaskan bagaimana semakin banyak kaum muda, terutama anak perempuan di daerah terpencil, telah terhubung ke internet. Animasi ini membandingkan jumlah laki-laki dan perempuan yang mengakses internet di kawasan maju dan kawasan kurang berkembang. Selanjutnya, animasi ini menunjukkan berbagai persoalan yang ditimbulkan oleh keterbatasan akses bagi perempuan di kawasan tersebut. Data yang kompleks diubah menjadi sebuah cerita sederhana tentang seorang anak perempuan dan jutaan orang lain yang menghadapi situasi serupa. Animasi ini diproduksi sepenuhnya dengan komputer.

Pengakuan

Tentang A' Design Award Perak

Promising Ideas Innovation Film Pendek Animasi adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Promising Ideas Innovation Film Pendek Animasi diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Promising Ideas Innovation Film Pendek Animasi adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This short animation is creating for Unicef and Generation United, to explain how they’ve helped more young people connecting to the Internet, especially girls in remote areas.
Through animations, it compares the number of men and women accessing the Internet in developed and backward regions, and the problems this brings to women in backward regions.
The short animation was made to help to arouse the attention of more people.
Dimensi & Kemasan: The whole animation is done entirely by computer. Thanks to many new technologies, we were able to complete many of the ideas that would have taken a lot of time in traditional animation. For example, the little girl in the picture was created through the rigging function in the software, so we were able to spend more time on designing a satisfying image.
Tag: animation, motion graphic, design, UNICEF
Teknologi Produksi: The whole animation can be divided into three processes, first is the script, by optimizing the script provided to us by Unicef, we have a general direction for the image we want to present.
Next, we started to design characters, scenes, and props.
After designing different versions, we settled on a final direction and proceeded to animate our design.
Tantangan Desain: Converting large amounts of textual material into easily accessible animations is a difficult task.
Telling the audience a lot of data would make them lose interest very quickly, So we optimized the script a lot, making it possible to present a lot of narrative images in the end.
Not only that, but the transitions between each paragraph also need to be carefully thought out so that the final animation looks seamless and gives the audience a very smooth viewing experience.
These details took a lot of time but the result was well worth it.
Riset: We know that making such videos can help more people care about the problems girls are facing. So how to get the message to people quickly became the most important goal.
To do this, we tried to change the information we got into a simple story, starting with a female character and talking about the difficulties she faces. And then clarify to the audience that there are millions of girls facing the same dilemma as her.
Finally, some very symbolic graphics or objects are used to show the audience how our help will affect them.
Inspirasi: First of all, of course, it's very enthusiastic to produce such a public welfare video. We hope more and more people will pay attention to the problems that exist in the world and we need to lend a helping hand to those who need it.
At the same time, we refer to a large number of good science related animations and infographic animation, try to use the most acceptable form of expression to convey our ideas.
Durasi Proyek: The project started in 2019 and finished in 2020 in New York.
Alur Operasi: The production of this animation is very meaningful for us.
We know that most people are not interested in lengthy reports, and it is crucial to turn boring data into comprehensible information.
We are glad we took on this challenge and finally completed it, and we hope that through our efforts, more people will pay attention to the issues expressed in the video!
Anggota Tim: Director: Hao Li
Art Director: Mengchao Wu
Designer: Mengchao Wu
Animator: Hao Li
Kredit Gambar: Image #1: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #2: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #3: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #4: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Video Credits: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.