Grundig Heinzelmann Limited Edition Film Animasi Promosi oleh Digital Panorama

Karya Grundig Heinzelmann Limited Edition Film Animasi Promosi oleh Digital Panorama adalah pemenang yang sangat dihormati dari 2021 A' Design Award Platinum yang sangat bergengsi dalam Kategori Kompetisi Desain Film, Video dan Animasi.

PlatinumFilm· 2021

Grundig Heinzelmann Limited Edition Film Animasi Promosi

oleh Digital Panorama

Klien: Digital Panorama

Pemenang A' Design Award Platinum dalam Kategori Film

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #118526

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Grundig Heinzelmann Limited Edition Film Animasi Promosi

Grundig Heinzelmann Limited Edition adalah film animasi promosi yang dibuat untuk sebuah radio yang terinspirasi oleh desain bersejarah. Radio Heinzelmann diperkenalkan pada tahun 1946 sebagai radio berbentuk kotak kayu yang dibuat tanpa tabung. Film ini menafsirkan kembali warisan tersebut melalui dunia kayu dan logam berhias sikat (brushed metal) yang berpadu harmonis. Seluruh elemen dimodelkan dan dianimasikan dalam ruang tiga dimensi menggunakan grafis komputer. Film ini berdurasi enam puluh detik dalam resolusi full high definition dan berakhir di sebuah ruangan dengan atmosfer retro namun modern.

Pengakuan

Tentang A' Design Award Platinum

Grundig Heinzelmann Limited Edition Film Animasi Promosi adalah pemenang A' Design Award Platinum, pengakuan yang sangat bergengsi yang diberikan kepada desain yang benar-benar luar biasa, elegan, dan megah. Pemenang Platinum adalah keajaiban kreasi, bukti batas-batas kreativitas intelektual, dan menunjukkan profesionalisme tiada tanding serta kejeniusan para desainernya. Desain-desain ini diharapkan menjadi karya paling terkenal yang mendefinisikan estetika suatu era, berkontribusi pada kesejahteraan masyarakat, dan memajukan batas-batas seni, sains, desain, dan teknologi. Grundig Heinzelmann Limited Edition Film Animasi Promosi menampilkan tingkat keunggulan yang melampaui batas dan tanpa ragu menjadikan dunia tempat yang lebih baik dengan karakteristiknya yang menguntungkan dan berharga. Grundig Heinzelmann Limited Edition Film Animasi Promosi adalah karya pemenang A' Design Award Platinum yang membangkitkan keinginan, menginspirasi, membuat bersemangat, menyenangkan, dan memercikkan kegembiraan yang besar.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
Dimensi & Kemasan: 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
Tag: Grundig, Heinzelmann, Radio, Animation, Digital Panorama
Teknologi Produksi: %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
Tantangan Desain: The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
Riset: Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
Inspirasi: Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
Durasi Proyek: Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
Alur Operasi: This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
Paten: Copyrights belong to Arcelik A.S, 2019
Anggota Tim: Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
Kredit Gambar: Video Credits: Emre GOREN