Surplus Year After Year Kemasan oleh Bo Yang

Karya Surplus Year After Year Kemasan oleh Bo Yang adalah pemenang yang sangat dihormati dari 2021 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2021

Surplus Year After Year Kemasan

oleh Bo Yang

Klien: Beijing Bofly Design Co.,LTD

Pemenang A' Design Award Perak dalam Kategori Kemasan

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Verifikasi Status Penghargaan untuk #117944

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Warna

Desain

Tentang Surplus Year After Year Kemasan

Ini adalah desain kemasan minuman spirit Tiongkok. Saat ini, kemasan berlebihan pada produk Baijiu merupakan pemborosan serius dan menyebabkan pencemaran lingkungan. Oleh karena itu, desain kotak dan baki dalam menggunakan bahan baku ramah lingkungan yang dapat terurai dengan biaya rendah. Pola aliran air biru dilukis dengan kuas kaligrafi tradisional Tiongkok. Dua ikan emas bermain melawan arus dalam desain ukiran riak air vertikal. Ini merupakan kombinasi sempurna dari budaya tradisional dan desain seni.

Pengakuan

Tentang A' Design Award Perak

Surplus Year After Year Kemasan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Surplus Year After Year Kemasan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Surplus Year After Year Kemasan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: It’s Chinese spirit package design. Nowadays, excessive packaging of Baijiu products is a serious waste, and causes environmental pollution. Therefore, the box design and inner tray use low-cost environmental protection degradable raw materials. The blue water flow pattern is painted with Chinese traditional calligraphy brush. Two golden fish are playing upstream in the vertical water ripple engraved designs. It’s a perfect combination of traditional culture and art design.
Dimensi & Kemasan: Box 315×170×95mm, Bottle 255×65mm
Tag: Environmental protection, Green, Innovative, Fashionable, Modern Chinese style
Teknologi Produksi: The box design uses low-cost environmental protection degradable raw materials. The bottle is made of White Porcelain. The shape of the wooden bottle cap comes from the traditional paper fan, which is decorated with small metal fish. Recycled pulp is used as raw material for outer box packaging and the inner tray, and one-step molding process is used, and the bottle's relief shape juts out from the cover. traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body.

The box was tied with straw rope, and a metal fish hung on the front straw rope. The inner tray also uses recycled pulp, traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body. The design breaks the traditional Baijiu packaging impression, which has the industry innovation, and tries to create high-end product image with low cost environmental protection materials.
Tantangan Desain: How to use low-cost, not that delicate materials to present the packaging gracefully, and it can reduce the later production process and labor costs, this is the biggest problem we have overcome.
Inspirasi: The Chinese pronunciation of "surplus"and "fish" both called "Yu", "Surplus year after year" is a good wish in Chinese traditional culture. It means to wish every year's harvest can have surplus, which stands for a rich family and a happy life. The fan cap is also a form of expression of Chinese painting and calligraphy art. Our client wants to produce a low-cost, targeting high-end consumer groups and modern Chinese style product. Therefore, the design creativity comes into being.
Durasi Proyek: The project started in June 2020 in Beijing and finished in December 2020 in Shijiazhuang.
Alur Operasi: When you finish this bottle of Baijiu, the bottle could be used as vase, or just as a decoration. The box could be used as a storage box of small daily necessities.