Karya Moneta Identitas Merek oleh Kyle Mani adalah pemenang yang sangat dihormati dari 2021 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerakGrafis· 2021

Moneta Identitas Merek

oleh Kyle Mani

Klien: Moneta Intel

Pemenang A' Design Award Perak dalam Kategori Grafis

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Desain

Tentang Moneta Identitas Merek

OWDT dipekerjakan untuk merancang sistem identitas yang fleksibel, dinamis, dan inklusif secara teknis. Kami menjadikannya tujuan kami untuk menonjolkan teknologi yang digunakan oleh Moneta dalam tanda merek tersebut. Desain ini dengan anggun mengatasi tantangan menyeimbangkan karakteristik geolokasi merek dan visual tipe data. Identitas merek Moneta kini dengan jelas mengarahkan audiens teknisnya yang sangat teknis ke teknologi geolokasi paling dinamis di dunia.

Pengakuan

Tentang A' Design Award Perak

Moneta Identitas Merek adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Moneta Identitas Merek diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Moneta Identitas Merek adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: OWDT was hired to design a flexible identity system that was dynamic and technically inclusive. The project also encompassed brand strategy, positioning, messaging, and digital design. OWDT planned and developed a complete brand architecture and supporting assets.
Dimensi & Kemasan: This is a mobile application in addition to a web application component. There is no dimension or packaging specification associated with this product.
Tag: branding, web design, identity design, logo design
Teknologi Produksi: There is a patented process used by Moneta resulting in high-resolution geopositioning. Our technology has helped a multitude of organizations; from asset tracking for heavy industries to contact tracing to fight internal epidemics. The technology uses 3 data sets collected from 3 sources to accurately Geoposition the user, Bluthouth, Triangular Geolocation technology, and Geohashing. Combining the above with Geofencing, we can always eliminate bad data as well as bad actors to provide high-res geopositioning data.
Tantangan Desain: In order to tackle the creative changes for the branding process, we needed to establish a dynamic structure for the brandmark that can showcase a simple and yet connected design to the concept. We used M as the hallmark for the brand and as the brandmark and used the various technologies used in the application to shape the letter M. Then we animated and created a rotational structure for the M to pass along the message.
Riset: Most geopositioning products only use one aspect of geopositioning of the device in order to determine the location of the device. While this system works to a certain degree, it lacs the accuracy that is needed in a certain context such as contact tracing where the distance has to be calculated to a few meters. By combining various radio signal data collection and proper calculation algorithms, we were able to resolve one of the most difficult geopositioning challenges of our time.
Inspirasi: We made it our purpose to highlight the technologies used by Moneta in the brand mark. The design gracefully overcame the challenge of balancing the brand's Geopositioning characteristics and data type visuals. Moneta's brand identity now clearly leads its highly technical audience to the world's most dynamic Geopositioning technology.
Durasi Proyek: 6 months, Houston, Texas, USA
Alur Operasi: Moneta's brand identity leads the technical audience to Geopositioning technology.
Paten: Patent Pending
Anggota Tim: OWDT as an organization has been responsible for the development of this product.
Kredit Gambar: Patent Pending