Spazio Lenovo Interior Toko Unggulan (Flagship Store) oleh Alessandro Luciani

Karya Spazio Lenovo Interior Toko Unggulan (Flagship Store) oleh Alessandro Luciani adalah pemenang yang sangat dihormati dari 2021 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Ruang Interior dan Pameran.

PerakInterior· 2021

Spazio Lenovo Interior Toko Unggulan (Flagship Store)

oleh Alessandro Luciani

Klien: Alessandro Luciani

Pemenang A' Design Award Perak dalam Kategori Interior

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Tentang Spazio Lenovo Interior Toko Unggulan (Flagship Store)

Spazio Lenovo adalah interior flagship store yang tertata di dua lantai, dengan luas total 900 meter persegi. Lantai dasar merupakan ruang pameran fleksibel yang juga dapat menjadi tempat acara promosi dan pertunjukan. Meja pajang memiliki permukaan kaca tipis dengan monitor tertanam untuk menampilkan informasi produk secara digital. Sebuah dinding LED berukuran besar menjulang menembus plafon dan terlihat dari jalan. Tangga dilapisi kaca dikroik, dan anak tangganya dilengkapi pencahayaan LED. Tiga belas kolom hijau vertikal membentuk area taman, sehingga teknologi dan alam berpadu menjadi satu.

Pengakuan

Tentang A' Design Award Perak

Spazio Lenovo Interior Toko Unggulan (Flagship Store) adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Spazio Lenovo Interior Toko Unggulan (Flagship Store) diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Spazio Lenovo Interior Toko Unggulan (Flagship Store) adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The Concept store of about 900 square meters spread over two floors.
One of the first innovations is the abolition of cash desks, all payment transactions take place on the move and in digital form The ground floor was designed as a flexible exhibition space to be used also for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.
Dimensi & Kemasan: The store is spread over two floors for a total of 900 square meters
Tag: Spazio Lenovo, Alessandro Luciani Designer, Retail Design,
Teknologi Produksi: Dichroic glass, LedWall, Wood,
Tantangan Desain: The first floor consists of two large areas: One Commercial and the other Business for companies and consists of different experiences: Gaming, Virtual Reality, New products, Listening to Music, Motorola brand products and a Bistrot where you can eat or have a coffee, immersed in a large garden, consisting of 13 vertical columns of green, a real meeting place. In addition, there are dedicated functional spaces for co-working and smat-working. All the tables created for Lenovo, have a thin top where digital labels are inserted inside to communicate the product on display
Riset: The human centered design, wanted to create a common thread, shortening the distance between the outside world, en plein air, and that of the interior, closed, typical of a traditional store. A functional environment contaminated by the 13 columns of real vertical green present inside, by a floor that evokes that of the gardens, by LED light wires, dichroic glass and large video walls for a completely digital communication. The space has been optimized to make it easy for people to move from one activity to another, areas have been designed to offer immersive experiences, in themselves and in the products
Inspirasi: Hi-Tech&green philosophy. The philosophy that guided the design follows a thought where technology and nature come together and coexist in great synergy and harmony, where one cannot do without the other, with particular attention to Man and the world in which he lives.
Spazio Lenovo is not a traditional store, but a cultural ecosystem where Technology and Nature enter into symbiosis, creating a fluid, elegant environment, in which the transition between green and metal becomes easy, immediate and functional, as in the sociability of a Greek agora.
Durasi Proyek: The project started in May 2020 in Milano - Italy and finished in September 2020
Alur Operasi: The ground floor was designed as a flexible exhibition space to be for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.The staircase leading to the first floor has been completely covered with dichroic glass "with its chromatic and reflective effects while the steps have LED lighting that follows the person as he climbs the stairs, like the keys of a piano
Anggota Tim: Alessandro Luciani
Grottini srl
Kredit Gambar: Lenovo Italy