Portugal Vineyards Ruang Ritel oleh Ricardo Porto Ferreira

Karya Portugal Vineyards Ruang Ritel oleh Ricardo Porto Ferreira adalah pemenang yang sangat dihormati dari 2020 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Ruang Interior dan Pameran.

EmasInterior· 2020

Portugal Vineyards Ruang Ritel

oleh Ricardo Porto Ferreira

Klien: Porto Architects

Pemenang A' Design Award Emas dalam Kategori Interior

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Verifikasi Status Penghargaan untuk #103170

Lihat Portofolio Lihat di A' Design Award Siaran Pers Lencana Penghargaan

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Tentang Portugal Vineyards Ruang Ritel

Toko konsep Portugal Vineyards adalah toko fisik pertama untuk perusahaan spesialis anggur online. Terletak berdekatan dengan kantor pusat perusahaan, menghadap ke jalan dan menempati 90m2, toko ini terdiri dari ruang terbuka tanpa sekat. Interiornya putih menyilaukan dan ruang minimal dengan sirkulasi melingkar - kanvas putih untuk anggur Portugis bersinar dan ditampilkan. Rak diukir dari dinding mengacu pada teras anggur pada pengalaman ritel 360 derajat yang imersif tanpa meja.

Pengakuan

Tentang A' Design Award Emas

Portugal Vineyards Ruang Ritel adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Portugal Vineyards Ruang Ritel diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Portugal Vineyards Ruang Ritel menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: A white canvas for the Portuguese wine to shine and be displayed. The interior is a blindingly white and minimal space with circular circulation. The shelves are carved out of the walls in reference to the wine terraces on a 360 degrees immersive retail experience with no counter. A retail space where staff are on the client side, suggesting, promoting and serving.
Dimensi & Kemasan: Knauf, drywall system; Marilina, epoxy floor; Cin, paint; Ezpeleta, chairs; Lumit, lighting; Charme Versatil, fit-out.
Tag: Portugal Vineyards, terraces, curved walls, white space, minimal interiors
Teknologi Produksi: The curving walls are made of a gypsum board supported by a metal frame and the shelves are engineered wood supported in the same structure. The color is an element of the wine tasting process. After taking the decision to have a bright space we found that the RAL 9003 is the recommended color to be used as a background when observing the aging wine in the wine tasting events. It made sense to us to apply it to our concept as retail is all about the exhibition.
Tantangan Desain: The creative challenge of this project was to find that a circle plan could be the best answer for a squared existing space. Facing a squared plan, a cornered entrance and a secondary access we found our answer in the use of geometry. The displays are carved out of the walls in reference to the vineyard terraces in a circular shape that fills the customer field of view sensitively with indirect lighting and the sharp contrast between the product and the space.
Riset: The initial challenges behind the space were to find the answers through geometry, to allow enough footfall to have the 600 references the clients intended to display, the design should allow the space to be used as a venue for suppliers presentations and to have an area for wine tasting. These requirements were answered through the definition of a radious that allowed the inner circle to gather about 50 people; three levels of terraces where all the bottles rest and a loop circulation that would be broken by the access points.
Inspirasi: The traditional references to dark cellars and wood materials had to be completely disregarded. Out of this brief we immediately interpreter the need for light and an open plan. Also, while designing a retail space, where emotions tend to be rationalised and as a designer, we work to find solutions beyond the existing condition.
Durasi Proyek: The project duration was from April to September 2019.
Alur Operasi: Space with very linear, clear and open circulation where the staff is placed in center stage. From the moment clients enter the space they are accompanied side-by-side, with no counters, shelves or walls dividing or separating them from the staff members.
Paten: Copyrights belong to Porto Architects, 2019
Anggota Tim: Ricardo Porto Ferreira
Kredit Gambar: #1: Photographer Ivo Tavares Studio