Nostalgia Toko Wewangian oleh Dmitry Pozarenko

Karya Nostalgia Toko Wewangian oleh Dmitry Pozarenko adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Ruang Interior dan Pameran.

PerakInterior· 2020

Nostalgia Toko Wewangian

oleh Dmitry Pozarenko

Klien: Gold Apple

Pemenang A' Design Award Perak dalam Kategori Interior

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Warna

Desain

Tentang Nostalgia Toko Wewangian

Bentang alam industri tahun 1960-1970-an menginspirasi proyek ini. Struktur logam yang terbuat dari baja canai panas menciptakan intonasi anti-utopia yang realistis. Selembar pagar tua berprofil berkarat menciptakan suasana kebebasan berekspresi penuh. Komunikasi teknis terbuka, plester lusuh, dan meja granit menambah gaya industri interior tahun enam puluhan.

Pengakuan

Tentang A' Design Award Perak

Nostalgia Toko Wewangian adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Nostalgia Toko Wewangian diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Nostalgia Toko Wewangian adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
Dimensi & Kemasan: The total area is 1630 sq.m.
Tag: interior design, retail space, metal, stone, industrial, sixties
Teknologi Produksi: Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
Tantangan Desain: The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
Riset: Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
Inspirasi: Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
Durasi Proyek: The store is located in the center of Moscow. The project was completed in 2018.
Alur Operasi: The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Anggota Tim: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Sonyak
Kredit Gambar: All images: photographer Mick Pomortsev, 2019.