Miltos Fonksyon Prensipal: Idantite Mak, Anbalaj pa Yuta Takahashi

Dizayn Miltos Fonksyon Prensipal: Idantite Mak, Anbalaj pa Yuta Takahashi se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2020

Miltos Fonksyon Prensipal: Idantite Mak, Anbalaj

pa Yuta Takahashi

Kliyan: Miltos

Gayan A' Design Award Ajan nan Kategori Grafik

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Gayan Pri Verifye

Verifye Estati Pri pou #99373

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Miltos Fonksyon Prensipal: Idantite Mak, Anbalaj

Miltos se yon konsepsyon idantite mak ak anbalaj pou yon mak chokola. Konsèp la pwolonje lide "grenn pou bar" a nan yon apwòch "pyebwa pou bar" ki mete aksan sou awòm kakawo a. Anbalaj la fèt ak papye fen ble fonse ak yon tretman glitter, vèni ki eksprime yon modèl swa ak enprime feyè an lò. Bwat la ouvri tankou kouvèti yon liv epi li kenbe yon kat tablo gou ki eksplike chak gou an detay, jan yo fè sa ak diven. Bwat asòtiman an baze sou imaj yon bibliyotèk. Konsepsyon an sipòte yon eksperyans mak ki kalm pou granmoun.

Rekonesans lan

Konsènan A' Design Award Ajan

Miltos Fonksyon Prensipal: Idantite Mak, Anbalaj se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Miltos Fonksyon Prensipal: Idantite Mak, Anbalaj pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Miltos Fonksyon Prensipal: Idantite Mak, Anbalaj se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
Dimansyon & Anbalaj: Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch
Etikèt: Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
Teknoloji Pwodiksyon: The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
Defi Dizayn: Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
Rechèch: They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
Enspirasyon: There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
Dire Pwojè: This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
Fliks Operasyon: The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
Patant: Copyrights belong to Yuta Takahashi, 2020
Manm Ekip: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara
Kredi Imaj: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020