Better Bodies Hi Idantite Mak pa Takahiro Eto

Dizayn Better Bodies Hi Idantite Mak pa Takahiro Eto se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Platin nan Kategori Konpetisyon Grafik.

PlatinGrafik· 2022

Better Bodies Hi Idantite Mak

pa Takahiro Eto

Kliyan: Better Bodies Hi

Gayan A' Design Award Platin nan Kategori Grafik

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Gayan Pri Verifye

Verifye Estati Pri pou #133445

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Better Bodies Hi Idantite Mak

Better Bodies Hi se yon idantite mak pou yon estidyo egzèsis fizik. Idantite a baze sou yon tipografi ki transfòme nan twa etap. Pandan vizitè yo ap deplase soti nan resepsyon an pou ale nan zòn egzèsis la, lèt ki sou pano yo vin pi epè epi pi gwo. Estil ki pi mens lan itilize avèk moderasyon nan resepsyon an pou kreye yon atmosfè kalm. Estil ki pi gra a itilize nan zòn egzèsis la nan yon wotè ki depase yon mèt. Tipografi a aplike sou logo a, sit entènèt la, siyaletik la ak atik enprime yo. Lèt k ap chanje yo ede itilizatè yo prepare kò ak lespri yo pou egzèsis etap pa etap.

Rekonesans lan

Konsènan A' Design Award Platin

Better Bodies Hi Idantite Mak se yon ganyan A' Design Award Platin, yon rekonesans ki gen anpil prestij yo bay design ki vrèman eksepsyonèl, elegan e mayifik. Ganyan Platin yo se mèvèy kreyasyon, prèv limit kreyativite entelektyèl, e yo montre pwofesyonalis san parèy ak jeni designer yo. Yo atann design sa yo pou se travay ki pi renome yo ki defini estetik yon epòk, ki kontribye nan byennèt sosyete a e ki pouse limit atizay, syans, design ak teknoloji. Better Bodies Hi Idantite Mak montre yon nivo ekselans ki depase limit e san dout li fè mond lan vin pi bon gras ak karakteristik avantaje ak valab li yo. Better Bodies Hi Idantite Mak se yon travay ki ganyen A' Design Award Platin ki reveye dezi, ki enspire, ki eksite, ki fè moun kontan e ki bay gwo kè kontan.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Dimansyon & Anbalaj: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Etikèt: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Teknoloji Pwodiksyon: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Defi Dizayn: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Enspirasyon: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Dire Pwojè: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Fliks Operasyon: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
Manm Ekip: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima