Dizayn Tualcom Logo Ak Idantite Mak pa Kenarkose Creative se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2020

Tualcom Logo Ak Idantite Mak

pa Kenarkose Creative

Kliyan: Tualcom

Gayan A' Design Award Bwonz nan Kategori Grafik

17,611

Gayan Pri Verifye

Verifye Estati Pri pou #97583

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Tualcom Logo Ak Idantite Mak

Logomark nan Tualcom enspire pa vag radyofrekans yo, ki se ki gen rapò ak jaden an ke konpayi an opere, epi li tou senpleman konekte lèt yo nan Tual. Se poutèt sa, logo la pa sèlman mete aksan sou non an konpayi, men tou refere a jaden yo operasyon nan yo. Branding a se fòm alantou lide a nan bann orizontal wouj ki makonnen ak vètikal yo menm ble yo reyalize yon sans de kontinwite ak kominikasyon. Rezilta langaj grafik la ak sistèm vizyèl la imedyatman kominike avèk gwo odyans lan konpak ak efikasite.

Rekonesans lan

Konsènan A' Design Award Bwonz

Tualcom Logo Ak Idantite Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Tualcom Logo Ak Idantite Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Tualcom Logo Ak Idantite Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: In this project, the main objective was to reflect the company values into a powerful logomark and branding. The logomark is inspired by radiofrequency waves and it simply connects the letters T, U, A, and L. The COM of the TUALCOM comes from the word, communication. In order to answer the request of the client to put an emphasis on the word TUAL, the remaining part of the company name is consciously eliminated from the logomark but implicitly projected through one continuous red band. The branding is shaped around the same idea of horizontal red stripes that are coupled with vertical blue ones.
Dimansyon & Anbalaj: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. A comprehensive brand identity guidelines manual was prepared in order to prevent the misproduction of any item. These guidelines help employees to easily grasp both the visual language and the core company values of Tualcom. Therefore, the resulting visual representation creates coherency with noticeability that allows the audience to easily communicate with the brand.
Etikèt: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Teknoloji Pwodiksyon: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior office space.
Defi Dizayn: The client was hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers. In order to balance out the powerful change in the logo, the previous color combination was preserved and replaced with a better calibrated version of them. Therefore, the existing visual system of the company was preserved to respect its past. The client was highly satisfied with the results.
Rechèch: Starting the project, an extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field. The outcome of this research revealed that the existing logo was generic, and it was easily being mixed up with other similar logos by the audience. The branding system was also lacking. The field research suggested that the new logo should be welcoming, young and unique, and simple but effective. The visual system was to be built not only for the industry related audience but also for the ones who are unfamiliar to the field.
Enspirasyon: Tualcom operates in the fields of communication and RF Technologies. The main company objective stands out to develop and produce compact, efficient and general purpose or application specific communication and RF systems, subsystems and modules. The main motive was to reflect these core values in the visual identity of the brand. The inspiration for the project comes from the notions of continuity and connectivity which directly refer to the fields of communication and RF Technologies. The resulting graphic language and the visual system instantly communicate with the broad audience in a compact and efficient way.
Dire Pwojè: The project started in October 2018 and finished in February 2019 in Ankara.
Fliks Operasyon: A brand identity guidelines manual was provided to the client in order to create a consistent visual language across all digital and printed media. The coupling of vertical blue stripes with a horizontal red band sets off a coherent visual link that immediately interacts with the audience and makes them recognize Tualcom without even seeing the logo.
Manm Ekip: Gizem Akdağ
Merve Okçu
Haktan Aksu
Pelin Bilgin
Kredi Imaj: All visual materials were designed and produced by Kenarköşe Creative.