Lovely Xinjiang Idantite Vizyèl Restoran pa Jie Yang

Dizayn Lovely Xinjiang Idantite Vizyèl Restoran pa Jie Yang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Fè nan Kategori Konpetisyon Grafik.

FèGrafik· 2020

Lovely Xinjiang Idantite Vizyèl Restoran

pa Jie Yang

Kliyan: Decelent

Gayan A' Design Award Fè nan Kategori Grafik

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Gayan Pri Verifye

Verifye Estati Pri pou #93825

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Lovely Xinjiang Idantite Vizyèl Restoran

Bèl Xinjiang se idantite vizyèl yon gwo restoran nan Urumqi, Xinjiang. Konsepsyon an enspire sou metye tradisyonèl Uygur ki konsène poli ak jwenn brik yo ansanm, yon teknik yo wè sou sifas bilding tradisyonèl yo. Eleman kiltirèl rejyon an trase kòm blòk grafik senp epi yo jwenn ansanm pou fòme pi gwo figi. Chak blòk reprezante yon kilti diferan, e ansanm blòk yo fòme yon sèl imaj konplè. Idantite a aplike nan tout restoran an, ki gen ladan l 56 chanm prive, chak youn gen yon tèm ki baze sou yon tradisyon nasyonal. Objektif la se prezante anpil kilti Xinjiang yo kòm yon sèl antite antye.

Rekonesans lan

Konsènan A' Design Award Fè

Lovely Xinjiang Idantite Vizyèl Restoran se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Lovely Xinjiang Idantite Vizyèl Restoran pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Lovely Xinjiang Idantite Vizyèl Restoran pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The customer is a Xinjiang restaurant which integrates style interpretation, cultural and creative products and featured catering. The difficulty of this project is to express the culture of dozens of different nationalities in one place and to integrate them into a whole. The designer's inspiration comes from the tiling process of the local Uygur building surface. Designers make various elements of Xinjiang into various shapes through The form of Uighur brick grinding butt joint technology. The patchwork represents the multi-cultural and inclusive mentality of Xinjiang's opening up.
Dimansyon & Anbalaj: The project covers a total area of 17000 square meters, with 56 private rooms and 6 large and small performance and translation halls. Each private room is a theme with national characteristics to express people's harmonious coexistence.
Etikèt: Multi ethnic, multi-cultural, National craft, Brick grinding and butt joint, Catering culture,National cultural integration
Teknoloji Pwodiksyon: After receiving this project, the designer team came to Xinjiang for cultural investigation. Designers grasp elements from the process of "grinding bricks for joints" in local buildings, Draw all kinds of figures, and completes the visual image design of the whole restaurant. Only by using "on-site processing" and "factory production and on-site installation" can the project be promoted at the same time.
Defi Dizayn: The most difficult part is: how to use visual elements to integrate more than 50 different ethnic cultures in Xinjiang into a whole, and finally we express the feeling of different ethnic groups coming together through "Brick grinding and butt joint" technology.
Rechèch: Considering the industry attributes of customers, it is a large-scale Xinjiang restaurant integrating style interpretation, cultural and creative products and featured catering. It not only provides delicious food, but also undertakes the responsibility of promoting Xinjiang culture. Xinjiang has dozens of different nationalities. The eastern and Western cultures meet here. So it takes a lot of effort to express so many elements in the same place. The designer team refined a slogan: "Xinjiang is very big, it's enough to come here". It fits the characteristics of the project well. But how should visual elements be reflected? Designers found that all the building surfaces in Xinjiang have extremely exquisite brick collage patterns, which are seamlessly spliced into a perfect figure by hand polished bricks, which is very close to the restaurant's characteristics of "integrating cultures of different nationalities". Therefore, the designer team started with “rubbed brickwork” elements to create this magnificent Xinjiang restaurant project. After the completion of the project, it has been highly appreciated by all sectors of society, and each nation can see its own culture here.
Enspirasyon: Designer get inspiration from the unique traditional craft of grinding bricks and butt joints of local buildings. Designer following the form of grinding brick splicing, various cultural elements in Xinjiang are made into various graphics. The splicing blocks represent multiculturalism, but also represent the inclusive mentality of Xinjiang's opening to the outside world. Each Square block represents a different culture. Together, they form a picture of "World Solidarity", which reconnects the world through the new silk road.
Dire Pwojè: The project started in February 2017 in Urumqi, Xinjiang, was completed in June 2018, and officially operated in January 2019.
Fliks Operasyon: In the process of implementation, traditional craftsmen from Xinjiang were invited to present the unique Xinjiang national handicraft technology perfectly in the interior decoration of the restaurant, and to create a unique Xinjiang national atmosphere by combining modern high-tech props such as acoustic, photoelectric and so on.
Manm Ekip: JieYang