Unto Communication Tool Idantite Korporatif pa Unto

Dizayn Unto Communication Tool Idantite Korporatif pa Unto se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Fè nan Kategori Konpetisyon Grafik.

FèGrafik· 2020

Unto Communication Tool Idantite Korporatif

pa Unto

Kliyan: Unto

Gayan A' Design Award Fè nan Kategori Grafik

11,503

Gayan Pri Verifye

Verifye Estati Pri pou #92669

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Unto Communication Tool Idantite Korporatif

Unto Communication Tool se yon sistèm idantite korporatif ki bati otou yon kat non ki fèt pou pataje. Kat la gen dimansyon 9 sou 5.4 santimèt e li pote menm enfòmasyon kontak la de fwa, yon blòk enprime tèt anba anwo lòt la. Yon liy pèfore koupe ak machin separe de blòk yo, konsa kat la ka chire an de mwatye. Moun ki genyen kat la kenbe yon pati epi bay lòt pati a, sa ki pèmèt yon sèl kat rive jwenn yon dezyèm kontak. Idantite a genyen tou yon flyer sou papye jounal ak plastik bul enprime ki itilize pou anbalaj.

Rekonesans lan

Konsènan A' Design Award Fè

Unto Communication Tool Idantite Korporatif se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Unto Communication Tool Idantite Korporatif pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Unto Communication Tool Idantite Korporatif pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Dimansyon & Anbalaj: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Etikèt: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Teknoloji Pwodiksyon: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Defi Dizayn: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Rechèch: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Enspirasyon: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Dire Pwojè: The project started in July till September 2019, in Taipei.
Fliks Operasyon: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Manm Ekip: Ming Hsi Chou
Ching Yi Angela Chang
Kredi Imaj: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.