Seotun Saram Idantite Antrepriz pa Yangji Kim

Dizayn Seotun Saram Idantite Antrepriz pa Yangji Kim se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2020

Seotun Saram Idantite Antrepriz

pa Yangji Kim

Kliyan: Seotun Saram

Gayan A' Design Award Bwonz nan Kategori Grafik

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Gayan Pri Verifye

Verifye Estati Pri pou #91596

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Seotun Saram Idantite Antrepriz

Seotun Saram se yon idantite antrepriz pou yon sèvis ki konekte moun k ap chèche èd ak konseye pwofesyonèl. Non an refere a yon moun ki poko gen ladrès, e slogan an di tout moun kòmanse mal alèz. Yon istwa fantastik dekri pwosesis konsèy pou moun ki pa abitye ak konsèy. Istwa a gen de pèsonaj: Seotun, yon kliyan k ap egare, ak Gobukki, yon konseye lan men fyab. Yon tekstu papye cho, yon ble maren likrik syèl lannwit, ak ikòn desine ak men fòme sistèm vizyèl la. Objektif la se prezante konsèy la kòm yon bagay zanmitay, cho e an sekirite.

Rekonesans lan

Konsènan A' Design Award Bwonz

Seotun Saram Idantite Antrepriz se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Seotun Saram Idantite Antrepriz pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Seotun Saram Idantite Antrepriz satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimansyon & Anbalaj: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Etikèt: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Teknoloji Pwodiksyon: We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Defi Dizayn: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Rechèch: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Enspirasyon: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
Dire Pwojè: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Fliks Operasyon: We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Manm Ekip: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim