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The Passion of the Card Leadlight Series Pwomosyon Pwòp Tèt Ou pa Rebecca Burt

Dizayn The Passion of the Card Leadlight Series Pwomosyon Pwòp Tèt Ou pa Rebecca Burt se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.


BwonzGrafik· 2020

The Passion of the Card Leadlight Series Pwomosyon Pwòp Tèt Ou

pa Rebecca Burt

Kliyan: Flexicon

Gayan A' Design Award Bwonz nan Kategori Grafik

12,558

Koulè

Konsepsyon an

Konsènan The Passion of the Card Leadlight Series Pwomosyon Pwòp Tèt Ou

Fenèt an vit tache yo bèl lè retroeklere pa solèy la ak tou yon fason inik nan montre sa a konsepsyon ak pwosesis enprime. Kat biznis sa yo nòmalman fè men. Swa ekran enprime sou yon stock plastik klè ak Lè sa a, seche yon sèl koulè nan yon tan. Zòn klè yo trete kòm yon koulè déblotché potansyèl la konsepsyon plen nan stock la. Yon sele pearlescent ak UV overgloss konplete pwosesis la ak kreye efè sofistike. Konsepsyon an vrèman vini nan lavi lè kat yo yo kenbe jiska yon fenèt.

Rekonesans lan

Konsènan A' Design Award Bwonz

The Passion of the Card Leadlight Series Pwomosyon Pwòp Tèt Ou se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann The Passion of the Card Leadlight Series Pwomosyon Pwòp Tèt Ou pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. The Passion of the Card Leadlight Series Pwomosyon Pwòp Tèt Ou satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik
These business cards are silk screen printed on a clear plastic stock, then dried one colour at a time. They are virtually hand made. Utilising a process called Opaque Barrier Technique, clear is treated as a colour to create a myriad of effects. A pearlescent seal and UV overgloss were added to complete the design. The design really comes to life when the cards are held up to a window, just as a stained glass window comes to life with the light shining through.
Dimansyon & Anbalaj
Stock is clear PVC plastic. Width 55mm x Height 90mm.
Etikèt
Brand Identity, Business Card, Screenprinting, Graphic Design
Teknoloji Pwodiksyon
Clear effects were designed into the PVC plastic unlocking the full design potential of the clear base stock. Artwork was formatted using a unique and highly-skilled process that ensures accurate registering of colours, positioning and the sequence of ink layers before film is output. Cards are silk screen printed and dried in racks with each colour pass, embellished with a pearl seal, UV overgloss and then die cut.
Defi Dizayn
The most challenging part of this design activity is the production of the cards. Preparation of the artwork files for film output has to be 100% accurate. The screen printing can be challenging as each colour is printed and dried on a rack before the next colour can be added.
Rechèch
I researched images as they would be telling the story and evoking emotion. The objective was to capture the feeling of the awe and wonderment you feel when observing stained glass windows backlit by the sun. Although there is no religious message or meaning behind the project, I was looking for strong imagery that would not only showcase our passion for the design and print process, but would invoke a feeling of quiet contemplation, as if the observer was in a cathedral, appreciating the craftsmanship and remembering a loved one.
Enspirasyon
The purpose behind this project The Passion of the Card Leadlight Series, was to illustrate the design capabilities for premium plastic business cards. Evan Reiman was an Entrepreneur and Screen Printer by trade and was taught these printing skills by his Father who was an influential figure in his life, but who had passed away. His Father was one of the last people in New Zealand to complete an apprenticeship for making stained glass windows, so the inspiration for these cards was to honour his memory by creating a special series of cards we felt passionate about.
Dire Pwojè
Project took 6 weeks from design to production completion. Designed and printed in Auckland, New Zealand.
Fliks Operasyon
Designing on a clear substrate means transparent or opaque colours can interact from side A to side B, creating sophisticated effects that traditional paper cards cannot deliver. The substrate will outlast a paper card and have less wear and tear.
Manm Ekip
Evan Reiman.
Kredi Imaj
Image #1: Photographer Aaron Lang, Product Photography
Image #2: Photographer Aaron Lang, Product Photography
Image #3: Photographer Aaron Lang, Product Photography
Image #4: Photographer Aaron Lang, Product Photography
Image #5: Photographer Aaron Lang, Product Photography

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