Leman Jewelry Mak Ak Anbalaj pa M — N Associates

Dizayn Leman Jewelry Mak Ak Anbalaj pa M — N Associates se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2020

Leman Jewelry Mak Ak Anbalaj

pa M — N Associates

Kliyan: Leman Jewelry Vietnam

Gayan A' Design Award Ajan nan Kategori Grafik

64,835

Gayan Pri Verifye

Verifye Estati Pri pou #89734

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Leman Jewelry Mak Ak Anbalaj

Solisyon vizyèl Leman Bijou nouvo idantite se te yon konplè nouvo sistèm ekspoze liksye a, ekskiz ankò sofistike ak santiman minim. Nouvo logo la enspire pa Leman k ap travay pwosesis, Haute Couture konsepsyon sèvis yo, pa élaboration tout fòm dyaman ki antoure yon zetwal-senbòl oswa senbòl c klere, kreye yon senbòl sofistike ak tou eko efè klere byen bèl nan dyaman. Suivant, tout materyèl kolateral yo te pwodwi ak bon jan kalite detay segondè yo mete aksan sou ak anrichi abondans nan tout eleman nouvo mak vizyèl.

Rekonesans lan

Konsènan A' Design Award Ajan

Leman Jewelry Mak Ak Anbalaj se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Leman Jewelry Mak Ak Anbalaj pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Leman Jewelry Mak Ak Anbalaj se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: When it comes to jewelry industry, Vietnam has been known for a reputation of gold craftsmanship, trading and ignoring retail experience. However, Leman Jewelry stands out as an independent haute couture design brand, which specializes in diamonds. For years, they have been not just shaping up diamond the trading market in Vietnam, but also unlocking a completely new behavior to high-class society by their unique and sophisticated diamond jewelry and trading rarest gemstones.
Dimansyon & Anbalaj: 8cm x 8cm x 10cm, 11cm x 11cm x 10cm, 21.9cm x 5.4cm x 5cm, 22cm x 28cm x 10cm.
Etikèt: leman jewelry, jewerly, visual identity, branding, blue, vietnam, saigon, diamond, gold, ho chi minh city
Teknoloji Pwodiksyon: Sculpted embossing special blue foil for logo, shiny metal pin to attach reversed shopping carrier straps. Italian made box packaging, silver hot stamping on texture blue paper. Nickel tag logo on premium velvet jewelry box with changeable inserts could be used for rings, earrings and necklace. Italian made plastic diamond security case with high-quality plastic box. High-quality ribbon with embossed hand writing slogan. Metal shiny lock for gifting. Lacquered deep blue box for jewelry collectors, handmade in Vietnam. Silk printed scarves inspired from logo mark.
Defi Dizayn: The most challenging part was production, passing Vietnam import law and quality control, especially most of production was taking part outbound. The production was taking care very carefully to achieve what never happened before in Vietnam. For example, diamond security seal card for investment is one of the first branded one in Vietnam, high-quality like well-know GIA card, where others are still using heat pressed PP cover.
Rechèch: The whole creative process is a deep investigation and researching about all aspects of jewelry and gemstone market, internationally and locally. On personal touch, in order to input brand characters and signify Leman among others, the logo crafting process was a complete reflection of Leman design process for every custom creation. The logo was a Leman collection of all diamonds have been working on so far. Beside sophisticated logo mark, all other brand materials are designed based on minimalism to maintain sustainability for the brand as well as create an environment for their creation to shine.
Enspirasyon: Starting with the most fundamental ring setting shape, the shape which holds the diamonds and glorifies its beauty, the cross setting. We called it the Leman Star, as the sparkle indicates that jewelry brand symbolism, Leman Star is also seen in the center of the letter E in the logotype. Around the Star, there are various types of diamond shapes crafted one by one asymmetrically. The logo grid system based on the inner grid of the round diamond cut, the most common diamond shape.
Dire Pwojè: Started April 2018 and officially launched 01 June 2019 in Saigon, Vietnam
Fliks Operasyon: Leman Jewelry first came to us with a requirement of packaging system developing and outstretching a better luxurious, unique & personal system. However, what the brand needs is a total refreshment, in order to meet up its high-standard brand spirit, including reconstructing branding system and solving packaging issue. Resulting a hit to jewelry market, level up Leman Jewelry to be the case study for new wave of business improvement, meeting international professionalism in retail experience. It makes customers more satisfied and expand their market wider locally and internationally.
Patant: Copyrights belong to M — N Associates, 2019.
Manm Ekip: Creative Director: Duy — N
Project Manager: M — Lan
Producer : Quan Nguyen
Assistant : Anh Nguyen & Ngan Huynh
Kredi Imaj: Photographer : Monkey Minh
Photography Assistant : Quyen Phan
Videography : Lam Huynh