Changing Perspectives Fonksyon Prensipal Tradiksyon: Tipografi Anviwònmantal pa Haley Tebo

Dizayn Changing Perspectives Fonksyon Prensipal Tradiksyon: Tipografi Anviwònmantal pa Haley Tebo se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2020

Changing Perspectives Fonksyon Prensipal Tradiksyon: Tipografi Anviwònmantal

pa Haley Tebo

Kliyan: Haley Tebo

Gayan A' Design Award Bwonz nan Kategori Grafik

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Gayan Pri Verifye

Verifye Estati Pri pou #87839

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Changing Perspectives Fonksyon Prensipal Tradiksyon: Tipografi Anviwònmantal

Tèks Liv: Changing Perspectives se yon enstalasyon tipografi anviwònmantal ki fèt pou panno vit yon bilding atistik nan yon inivèsite. Fòm lèt yo koupe nan vinil glasè epi yo aliyen pou fòme yon mesaj ki lizib pandan moun ap mache pase devan yo. Mesaj la ka li nan de sans, kidonk moun k ap gade yo rete epi deplase pou konplete tèks la. Chak lèt gen apeprè yon pye rive de pye wotè, sa varye selon distans ki genyen ant moun k ap gade a ak panno a. Limyè k ap pase nan panno yo repete fòm lèt yo kòm lonbraj ak reflè. Enstalasyon an envite moun toupatou nan kanpis la pou yo entèraji ak tipografi.

Rekonesans lan

Konsènan A' Design Award Bwonz

Changing Perspectives Fonksyon Prensipal Tradiksyon: Tipografi Anviwònmantal se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Changing Perspectives Fonksyon Prensipal Tradiksyon: Tipografi Anviwònmantal pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Changing Perspectives Fonksyon Prensipal Tradiksyon: Tipografi Anviwònmantal satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
Dimansyon & Anbalaj: Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
Etikèt: Environmental typography, interaction design, user experience, typography, graphic design,
Teknoloji Pwodiksyon: Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
Defi Dizayn: After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
Rechèch: Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
Enspirasyon: Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
Dire Pwojè: Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
Fliks Operasyon: This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
Manm Ekip: Angeli Leong
Kredi Imaj: Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer