PatchU Idantite Mak, Konsepsyon Pèsonaj pa Chungsheng Chen, Enyang Chen and Wanyun Lo

Dizayn PatchU Idantite Mak, Konsepsyon Pèsonaj pa Chungsheng Chen, Enyang Chen and Wanyun Lo se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2026 A' Design Award Fè nan Kategori Konpetisyon Grafik.

FèGrafik· 2026

PatchU Idantite Mak, Konsepsyon Pèsonaj

pa Chungsheng Chen, Enyang Chen and Wanyun Lo

Kliyan: Tainan University of Technology/Product Design Department

Gayan A' Design Award Fè nan Kategori Grafik

7,209

Gayan Pri Verifye

Verifye Estati Pri pou #180916

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan PatchU Idantite Mak, Konsepsyon Pèsonaj

PatchU se yon pwojè branding ak konsepsyon pèsonaj ki transfòme rès twal dra kabann yo an jwèt plòch ak akseswa pou lavi chak jou. Twal yo klase selon gwosè, teksti ak ton, epi yo koud yo an figi konpayon senp lè yo sèvi ak modèl fleksib. Kouti vizib ak patchwork yo konsève kòm pati nan idantite mak la, kidonk chak pyès diferan yon ti kras de lòt la. Anbalaj ak ilistrasyon eksplike orijin materyèl yo. Objektif la se bay twal an sipli yo yon nouvo valè ak yon plas cho nan lavi chak jou.

Rekonesans lan

Konsènan A' Design Award Fè

PatchU Idantite Mak, Konsepsyon Pèsonaj se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann PatchU Idantite Mak, Konsepsyon Pèsonaj pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte PatchU Idantite Mak, Konsepsyon Pèsonaj pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: A circular design brand that transforms leftover bedding fabrics into character IP series based plush toys and lifestyle accessories, establishing a new business model for company by converting surplus materials into value added products. Rather than focusing solely on material reuse, it highlights healing, companionship, and emotional value. Sewing traces and patchwork logic, and imperfect connections shape the visual identity, making each piece unique and sustainability part of everyday life.
Etikèt: Branding, Circular Design, Upcycled Leftover, Plush Toy, Character IP Economy.
Teknoloji Pwodiksyon: PatchU is realized through existing bedding manufacturing capabilities, reintroducing leftover fabrics that cannot return to mass production as the brand’s core material. Fabrics are sorted by size, texture, and tone, then transformed into plush companion products using flexible patterns. Visible stitching and patchwork are intentionally preserved as brand features. Through small-batch making and manual adjustment, each piece retains natural variation, allowing production to reflect PatchU’s values of warmth, imperfection, and individuality while ensuring a consistent and authentic brand experience.
Defi Dizayn: The main challenge for PatchU was avoiding being perceived as merely an eco or recycled-material brand. Leftover fabrics are often associated with low value, making it difficult to build emotional connection and trust. In addition, variations in fabric size, color, and texture challenged product consistency. Rather than hiding these imperfections, PatchU embraced them as brand characteristics. Through patching, stitching, and a gentle visual language, the brand reframed difference as individuality, shifting attention from material origin to emotional companionship and redefining how circular brands are perceived.
Rechèch: PatchU approaches brand and product design by rethinking how leftover fabrics from the bedding manufacturing process can be transformed into everyday objects that people feel comfortable using, connecting with, and keeping as long-term companions. The brand treats these leftover materials as unfinished elements, giving them new roles and emotional meaning through patching, stitching, and reassembly. As the brand evolves, PatchU reflects on people’s expectations of healing, companionship, and everyday objects, translating these feelings into gentle forms, a recognizable visual system, and an approachable brand tone. Feedback shows that compared to direct environmental messaging, people are more likely to understand and accept circular values through feelings of being cared for and accompanied. With emotion at its core, PatchU creates a brand experience where sustainability naturally becomes part of everyday life and is felt rather than explained.
Enspirasyon: The name is derived from patch, meaning repair and reconnection, reflecting the reuse of leftover bedding fabrics. The letter U represents you, linking the act of repair with the person being cared for. Beyond material regeneration, the name expresses emotional connection and companionship. It embodies sustainability, healing, and vitality, transforming repair into a gentle, human centered experience rooted in everyday life.
Dire Pwojè: The PatchU brand was conceived and planned in November 2025, with the development of the overall brand direction and product concepts initiated at the same time. In January 2026, the design of the IP characters began, gradually completing character definition and visual expression. In February 2026, the PatchU trademark and related intellectual property were formally filed, establishing a foundation for brand identity and future applications.
Fliks Operasyon: PatchU collects leftover fabrics from bedding production and reorganizes them by texture and tone before redesigning them into simplified plush and companion products. Through patching and stitching, fabrics are transformed into warm, character-driven objects, with visible seams becoming part of the story. Interaction goes beyond use, as products are meant to be hugged, carried, and lived with. Through packaging and visual storytelling, PatchU helps users understand the meaning behind each piece, turning leftover materials into emotional connections and more meaningful everyday experiences.
Patant: Copyright belongs to acdesign associates International Co.,Ltd.
Trademark (2026) Trademark Holder: Caliphil Enterprise Co., Ltd.
Manm Ekip: ChungSheng Chen
EnYang Chen
WanYun Lo
TingYuan Lin
Tainan University of Technology/ Product Design Department
acdesign associates International Co.,Ltd
Caliphil Enterprise Co., Ltd.
Kredi Imaj: Image#1~#5: acdesign associates International Co., Ltd.