HarvardXR 2024 Idantite Vizyèl pa Yutong Wang

Dizayn HarvardXR 2024 Idantite Vizyèl pa Yutong Wang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2025 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2025

HarvardXR 2024 Idantite Vizyèl

pa Yutong Wang

Gayan A' Design Award Ajan nan Kategori Grafik

71,141

Gayan Pri Verifye

Verifye Estati Pri pou #167298

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan HarvardXR 2024 Idantite Vizyèl

Extended Intelligence itilize konsepsyon jeneratif pou kreye yon idantite vizyèl dinamik ki reflete IA ak XR. Avèk jenerasyon prosediral nan C4D, matris piksèl alevatwa entegre IA ak XR, ranfòse tèm konferans lan. Sistèm eskalab sa a adapte sou ekran dijital, pankat, ak materyèl enprime. Yon palèt koulè estriktire diferansye idantite patisipan yo, asire klète. Lè l ap itilize teknik jeneratif, idantite a enkòpore inovasyon ak konsepsyon oryante nan lavni.

Rekonesans lan

Konsènan A' Design Award Ajan

HarvardXR 2024 Idantite Vizyèl se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann HarvardXR 2024 Idantite Vizyèl pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. HarvardXR 2024 Idantite Vizyèl se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: HarvardXR 2024: Extended Intelligence is a conference on the convergence of AI and XR at Harvard University and beyond. To express the core values of HarvardXR 2024, this visual identity centers on the concept of pixels, symbolizing the building blocks of digital experiences and the future-facing nature of the event. This visual language helped to reflect the innovative spirit and technological advancement that the conference embodies.
Dimansyon & Anbalaj: The visual identity has been applied across various formats, from social media graphics to large-scale signage up to 3048 mm in height. It has been displayed through both digital and physical mediums, including printed materials, posters, banners, and digital screens. The adaptable design ensures clarity and impact across different scales and platforms, maintaining consistency in both small and large-format applications.
Etikèt: brand identity, branding, visual identity, experience design, conference
Teknoloji Pwodiksyon: The design was created using Adobe Creative Suite for layout and branding, while randomized pixel matrices with embedded "AI" and "XR" letters were generated using C4D. The finalized visuals were displayed on digital screens and adapted for physical production, including posters, signs, banners, and branded merchandise such as mugs, stickers, and tote bags. Various printing techniques ensured consistency across both digital and physical applications.
Defi Dizayn: A key challenge was balancing the generative pixel-based design with clarity and adaptability across various formats. The randomized pixel matrices, while visually engaging, needed refinement to maintain legibility, especially at different scales. Technically, integrating C4D for automation required iterations to ensure consistency. In addition, to enhance participant engagement, a customized digital ticket animation featuring their names was generated and sent via email upon sign-up, creating a personalized and welcoming experience.
Rechèch: This research explored the integration of generative design in visual identity. The objective was to automate and enhance design consistency using procedural methods. Using C4D, my team generated randomized pixel matrices, embedding 'AI' and 'XR' to reinforce the conference theme. Feedback from participants helped refine color differentiation for speakers, sponsors, staff, and audience. The approach improved efficiency, scalability, and adaptability across digital and physical applications.
Enspirasyon: The inspiration for this design stems from the fundamental role of pixels in digital experiences. Pixels symbolize both the technological essence of XR and the idea of collaboration — small elements coming together to form something greater. By integrating pixel-based visuals, the brand identity highlights the innovative spirit of the conference while making complex technologies feel engaging and approachable to a diverse audience.
Dire Pwojè: The project started in December 2023 in Cambridge, Massachusetts, and finished in April 2024 in Cambridge, Massachusetts.
Fliks Operasyon: This brand identity creates a cohesive and engaging visual experience for HarvardXR 2024, seamlessly adapting across digital and physical formats, from social media to large-scale signage. A dynamic pixel-based design reflects the conference’s themes while four main colors differentiate participant identities, including speakers, sponsors, staff, and audience. This structured visual system enhances recognition and makes complex technologies feel accessible and inviting for attendees.