Dizayn Boluo Dan Logo ak Konsepsyon Mak pa Guangzhou Cheung Ying Design Co., Ltd. se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2024

Boluo Dan Logo ak Konsepsyon Mak

pa Guangzhou Cheung Ying Design Co., Ltd.

Kliyan: Guangzhou Cheung Ying Design Co., Ltd.

Gayan A' Design Award Ajan nan Kategori Grafik

81,286

Gayan Pri Verifye

Verifye Estati Pri pou #161340

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Boluo Dan Logo ak Konsepsyon Mak

Boluo Dan se yon fwa tanp ki gen mil ane, li rekonèt kòm youn nan eritaj kiltirèl enmateryèl nasyonal yo. Logo a entegre eleman senbolik tradisyonèl tankou achitekti prensipal Tanp Lanmè Sid la ak karaktè Chinwa Nan an, ansanm ak totem lokal distènktif yo, li elaji aplikasyon atistik mak la. Li enkòpore konsèp filozofik Oryantal kote Syèl la won e Latè kare, li enkane yon chame tradisyonèl ak yon esans kontanporèn, li efektivman ankouraje diseminasyon ak devlopman kilti popilè a.

Rekonesans lan

Konsènan A' Design Award Ajan

Boluo Dan Logo ak Konsepsyon Mak se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Boluo Dan Logo ak Konsepsyon Mak pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Boluo Dan Logo ak Konsepsyon Mak se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Boluo Dan, also known as the 'South Sea Divine Birth', is one of the national intangible cultural heritages. It is a folk temple fair formed by people's worship of the South Sea deity and is also the birthplace of the Maritime Silk Road, with a history spanning over a thousand years. The brand construction incorporates distinctive artistic totems such as Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, and roof tiles, integrating the Eastern philosophical concept of 'Heaven as round and Earth as square'. This creates a brand value system that not only exudes traditional cultural charm but also meets the aesthetic demands of modern audiences.
Dimansyon & Anbalaj: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Etikèt: Logo, Branding, Visual Identity, Graphic Design
Teknoloji Pwodiksyon: Logo and graphics are adapted in various scenarios, such as tickets, stamps, work passes, badges, silk scarves, notebooks, gift box packaging, canvas bags, etc. The process involves foil gold, silk, UV printing, etc.
Defi Dizayn: The brand has a profound historical and cultural heritage, but it has not formed a complete design system. Therefore, the new image design must be standardized, holistic, and continuous in communication, making it lively and interesting while meeting modern aesthetic standards.
Rechèch: In the past, Boluo Dan lacks a typical visual cultural symbol, therefore, the logo design, font design, brand color, and extended graphics were all integrated with local folk elements, which had strong visual decorativeness and regional characteristics. In particular, the original totems including the Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, roof tiles, are redesigned through illustrative forms, condensing the spiritual sustenance and beliefs of the people towards the South Sea Temple.
Enspirasyon: The new logo is based on the geometric form of the Chinese diamond-shaped character Fu (Fu, meaning ‘luck’ in Chinese), drawing inspiration from the planar composition and architectural appearance of the South Sea Temple. It integrates elements symbolizing the Chinese character 'Nan' (Nan, meaning ‘South’ in Chinese), the Southern deity 'Vermilion Bird', the hexagram for fire, seals, and currency symbols into artistic expression, highlighting the regional attributes and folk cultural charm of the millennium temple fair. It also reflects the brand's concept of innovation in heritage reshaping.
Dire Pwojè: The project started in June 2023 in Guangzhou and finished in November 2023 in Guangzhou.
Fliks Operasyon: The new brand image design is specially designed for Boluo Dan folk activities, cultural and creative products, sales outlets, online stores and overseas promotion, facilitating the dissemination and development of traditional culture.
Manm Ekip: Creative Director: Zhiji Dong
Designer: Lu Gu