Cats in a Box Dezayn Kominikasyon pa Daniel da Hora

Dizayn Cats in a Box Dezayn Kominikasyon pa Daniel da Hora se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Fè nan Kategori Konpetisyon Piblisite.

FèPiblisite· 2024

Cats in a Box Dezayn Kominikasyon

pa Daniel da Hora

Kliyan: Adote Um Gatinho

Gayan A' Design Award Fè nan Kategori Piblisite

46,961

Gayan Pri Verifye

Verifye Estati Pri pou #161093

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Cats in a Box Dezayn Kominikasyon

Kanpay ekip konsepsyon an te konbine avèk entelijan ilistrasyon odi ak yon atmosfè jwa, nan objektif deboulonnen mit sou covid-19 yo epi ankouraje adopte chat. Baze sou rechèch, li te dekouvri move konsepsyon yo, sa ki te mennen nan mesaj ki gen enpak ak devlopman liy pwodui. Atravè yon apwòch maketing dinamik ak yon baza charite ki te reyisi, kanpay la pa t sèlman leve lajan men li te defye tou kwayans sosyete a, ankouraje yon kominote ki pi enfòme e ki gen plis konpasyon.

Rekonesans lan

Konsènan A' Design Award Fè

Cats in a Box Dezayn Kominikasyon se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Cats in a Box Dezayn Kominikasyon pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Cats in a Box Dezayn Kominikasyon pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Dimansyon & Anbalaj: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Etikèt: Cat, Pets, Adoption, Illustration, Color
Teknoloji Pwodiksyon: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Defi Dizayn: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Rechèch: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Enspirasyon: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Dire Pwojè: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Manm Ekip: Daniel da Hora
Kredi Imaj: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.