Seaside Home For Music Fans Kanpay Maketing Eksperyansyèl pa Taobao Design

Dizayn Seaside Home For Music Fans Kanpay Maketing Eksperyansyèl pa Taobao Design se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2025 A' Design Award Lò nan Kategori Konpetisyon Piblisite.

LòPiblisite· 2025

Seaside Home For Music Fans Kanpay Maketing Eksperyansyèl

pa Taobao Design

Kliyan: Taobao Design

Gayan A' Design Award Lò nan Kategori Piblisite

159,291

Gayan Pri Verifye

Verifye Estati Pri pou #171886

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Seaside Home For Music Fans Kanpay Maketing Eksperyansyèl

Seaside Home For Music Fans se yon pwojè maketing ki baze sou senaryo, ki te kreye pou yon festival mizik ak atizay ki te fèt nan Aranya. Kib ikonik mak la te transfòme an yon pwojektè limyè, akonpaye pa koulè degrade litoral la ak fòm ond odyo. Zòn ekspozisyon fizik yo te ofri ekspozisyon miltisansoryèl ak jwèt ki gen rapò ak mizik atravè enstalasyon entèaktif. Yon difizyon an dirèk entèaktif te pèmèt odyans a distans yo vizite zòn yo epi gade pèfòmans yo. Espas la te konstwi ak yon estrikti asye lejè, materyèl renouvlab ak penti ak twal ki gen emisyon ki ba. Plis pase 70,000 fanatik te patisipe.

Rekonesans lan

Konsènan A' Design Award Lò

Seaside Home For Music Fans Kanpay Maketing Eksperyansyèl se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Seaside Home For Music Fans Kanpay Maketing Eksperyansyèl pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Seaside Home For Music Fans Kanpay Maketing Eksperyansyèl kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
Dimansyon & Anbalaj: This project attracted more than 70,000 fans.
Etikèt: Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
Teknoloji Pwodiksyon: The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
Defi Dizayn: The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
Rechèch: 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
Enspirasyon: The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
Dire Pwojè: The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
Fliks Operasyon: Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences.
Manm Ekip: Gu Xiaoyuan
Yu Han
Sun Qi
Zhu bin