Dizayn Tang Da Li Idantite Mak pa Sxdesign se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2024

Tang Da Li Idantite Mak

pa Sxdesign

Kliyan: Tang Da Li

Gayan A' Design Award Bwonz nan Kategori Grafik

18,010

Gayan Pri Verifye

Verifye Estati Pri pou #155667

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Tang Da Li Idantite Mak

Tang Da Li se yon pwogram idantite mak ki mele eleman grafik klasik ak modèn. Konsepsyon an reflete divèsite ak louvèti Dinasti Tang lan. Non mak la jwe sou son ki sanble nan mo Tang, ki refere ni ak dinasti a ni ak sik, sa ki bay non an yon ton imoristik. Figi miral Dinasti Tang ak ankadreman tradisyonèl yo konbine ak yon aranjman kontanporen. Enpresyon an fèt ak metòd wo kalite sou materyo ki ka resikle. Idantite a aplike sou afich ak sou anbalaj nan gwo ak piti fòma.

Rekonesans lan

Konsènan A' Design Award Bwonz

Tang Da Li Idantite Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Tang Da Li Idantite Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Tang Da Li Idantite Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
Dimansyon & Anbalaj: Large Package: 150mm X 150mm X 50mm
Small Package: 150mm X 50mm X 50mm
Others can be printed or displayed in various size.
Etikèt: Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
Teknoloji Pwodiksyon: TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Defi Dizayn: The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
Rechèch: The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
Enspirasyon: Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
Dire Pwojè: The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
Fliks Operasyon: The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
Patant: Copyrights belong to sxdesign
Manm Ekip: Illustrations: Luo Ling
Design and Creative: Chen Xu
Wu Fang Bo
Huang Hao
Dr. Zhang Rong
Project: Hao Qian
Lin Hongnan
Liu Beibei
Tian Jianing
Zhou Qian
Ding Yipeng
Li Shulong
Yuan Zhihan
Zhang Mingjie
Kredi Imaj: Illustrations: Luo Ling
Photos and designs: sxdesign