Unicorn Rebrand Idantite Vizyèl pa Yating Liu

Dizayn Unicorn Rebrand Idantite Vizyèl pa Yating Liu se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Fè nan Kategori Konpetisyon Grafik.

FèGrafik· 2024

Unicorn Rebrand Idantite Vizyèl

pa Yating Liu

Kliyan: Yating Liu

Gayan A' Design Award Fè nan Kategori Grafik

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Gayan Pri Verifye

Verifye Estati Pri pou #154412

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Unicorn Rebrand Idantite Vizyèl

Desinyatè Yating Liu te rafreschi mak yon kamyonèt manje Meksiken nan New York nan yon pwojè eksperyantal. Desen an itilize koulè eklatant ak ensiy pou atire jèn etidyan yo. Nan logo a, "Uni" reprezante inivèsite, pandan "Corn" vle di Tacos. Tèm likòn nan, ki popilè pami jèn yo, kòresponn ak entwodiksyon chak semèn nouvo gou mak la. Logo a konbine eleman yo avèk kreyativite dapre règ gramè Panyòl la. Atik meni yo gen tèm ki gen rapò ak kolèj tou, sa ki asire yon sistèm vizyèl inifye ki lye ak esans mak la.

Rekonesans lan

Konsènan A' Design Award Fè

Unicorn Rebrand Idantite Vizyèl se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Unicorn Rebrand Idantite Vizyèl pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Unicorn Rebrand Idantite Vizyèl pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Dimansyon & Anbalaj: Loyalty card 90mm x 54mm
Etikèt: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Teknoloji Pwodiksyon: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Defi Dizayn: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Rechèch: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Enspirasyon: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Dire Pwojè: The project started in July 2021 and finished in September 2021 in Beijing, China.
Fliks Operasyon: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.