CDU Hamburg Idantite Mak pa Politikwerft Designagentur

Dizayn CDU Hamburg Idantite Mak pa Politikwerft Designagentur se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Fè nan Kategori Konpetisyon Grafik.

FèGrafik· 2024

CDU Hamburg Idantite Mak

pa Politikwerft Designagentur

Kliyan: CDU Hamburg

Gayan A' Design Award Fè nan Kategori Grafik

15,322

Gayan Pri Verifye

Verifye Estati Pri pou #153650

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan CDU Hamburg Idantite Mak

CDU Hamburg se yon idantite mak ki devlope pou yon pati politik rejyonal nan Hamburg, Almay. Idantite a baze sou yon estrikti modilè ki sipòte yon langaj vizyèl inifòm atravè medya enprime ak dijital. Mak vèbal ak figiratif la konekte lèt yo CDU ak senbòl Hamburg la, yon chato ak twa fò ak de zetwal, sou yon sifas sikilè ble fonse. Mak figiratif la kapab itilize poukont li tou, e sifas la kapab ranpli ak imaj ak koulè. Yo te kreye sit entènèt reponsif pou tout inite òganizasyonèl yo.

Rekonesans lan

Konsènan A' Design Award Fè

CDU Hamburg Idantite Mak se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann CDU Hamburg Idantite Mak pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte CDU Hamburg Idantite Mak pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Dimansyon & Anbalaj: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Etikèt: Graphics, Illustration, Visual Communication Design, Brand Design
Teknoloji Pwodiksyon: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Defi Dizayn: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Rechèch: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Enspirasyon: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Dire Pwojè: The project started in April 2022 in Hamburg and finished June 2023.
Fliks Operasyon: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.