Transatlantic Innovation Week Kominikasyon Evènman pa Stefan Maier-Wimmer

Dizayn Transatlantic Innovation Week Kominikasyon Evènman pa Stefan Maier-Wimmer se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Fè nan Kategori Konpetisyon Piblisite.

FèPiblisite· 2024

Transatlantic Innovation Week Kominikasyon Evènman

pa Stefan Maier-Wimmer

Kliyan: U.S. Konsulat München

Gayan A' Design Award Fè nan Kategori Piblisite

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Gayan Pri Verifye

Verifye Estati Pri pou #153141

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Transatlantic Innovation Week Kominikasyon Evènman

Semèn Inovasyon Transatlantik la, ke Anbasad Etazini ak senk konsila jeneral yo òganize, se yon evènman plizyè jou ki konsantre sou patenarya Alman-Ameriken an ak gwo pouvwa inovatè li. Anba motto ane sa a "kreyativite san limit", yo te kreye yon treyler evènman, yon paj akeyi ak yon seri konplè zouti pou rezo sosyal pou patnè evènman yo. Vizyèl kle evènman an konbine motto a ak lide patenarya a kòm mesaj prensipal la.

Rekonesans lan

Konsènan A' Design Award Fè

Transatlantic Innovation Week Kominikasyon Evènman se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Transatlantic Innovation Week Kominikasyon Evènman pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Transatlantic Innovation Week Kominikasyon Evènman pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
Etikèt: Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
Teknoloji Pwodiksyon: The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
Defi Dizayn: The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
Enspirasyon: Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
Dire Pwojè: The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
Fliks Operasyon: The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
Manm Ekip: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht