Tiantai Huangcha Idantite Mak pa Zhejiang Gongshang University

Dizayn Tiantai Huangcha Idantite Mak pa Zhejiang Gongshang University se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2025 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2025

Tiantai Huangcha Idantite Mak

pa Zhejiang Gongshang University

Kliyan: 天台县人民政府

Gayan A' Design Award Ajan nan Kategori Grafik

87,312

Gayan Pri Verifye

Verifye Estati Pri pou #152976

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Tiantai Huangcha Idantite Mak

Tiantai Huangcha se yon idantite mak ak yon konsepsyon anbalaj ki te kreye pou yon te jòn rejyonal. Logo a konbine fòm pwen ak fèy nan yon langaj grafik senp. Yon sèk senbolize esans te a. De sèk eksprime entèraksyon ant moun ak lanati. Twa sèk reprezante zanmi ki chita ozalantou yon tab pou pataje te. Yon grafik lotus te anba a fè eko ak twa pwen yo epi konplete mak la. Anbalaj la sèvi ak seramik mat avèk manch metal, epi fòm bwat te a swiv fòm logo a.

Rekonesans lan

Konsènan A' Design Award Ajan

Tiantai Huangcha Idantite Mak se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Tiantai Huangcha Idantite Mak pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Tiantai Huangcha Idantite Mak se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The combination of dots shapes and leaves condenses the Buddhist meditation into a logo graphic with multiple meanings. The circle symbolises the essence of tea; the arrangement of two circles shows the interaction between man and nature; and the arrangement of three circles signifies the sharing and gathering of friends who are seated around a table to drink three cups of tea together.
The tea lotus graphic below the logo echoes the three dots above, ultimately constituting the complete logo.
Dimansyon & Anbalaj: Round, crescent shaped tea canister: diameter 120mm*height 150mm (capacity 150-200g);
Tea tray: leaf-shaped design, length 200mm*width 100mm.
In packaging design, round tea canisters, crescent-shaped tea canisters, diagonally placed tea cups and leaf-shaped tea trays are the basic apparatus for tea tasting. At the same time, through the clever combination of the tea canister and the tea tray, it forms an isomorphic design that echoes with the logo graphic, which effectively strengthens the brand impression.
Etikèt: Brand Narrative, Brand Design, Symbolic Design, Sustainable Packaging, Regional IPs
Teknoloji Pwodiksyon: Material Selection: The packaging is made of matte ceramic and metal handles, echoing the natural texture; balancing a sense of high-end with sustainability;

3D modelling: The tea canister form was modelled based on the logo graphic to ensure that the shape was consistent with the brand symbol. This creation, through the simple design, helps the brand to show the rich connotation, and leave a deeper memory and sense of identity in the user's mind.
Defi Dizayn: Cultural abstraction: how to transform Buddhist Zen into a universal symbol? This can be done by lowering the narrative cognitive threshold through a simple graphic with different numbers of circles, one circle, two circles and three circles;
Breaking barriers: how to balance high-end positioning and mass communication? Minimalist design of gifts and everyday scenes to strengthen the ‘scarcity + cultural value’ label;
Production: process cost control for complex shaped tea canisters, using modular moulds to reduce customisation costs.
Rechèch: This project creates a brand image and packaging system for "Tiantai Yellow Tea". Centered on "Buddhist culture," the design blends Zen aesthetics with tea-making traditions. The main graphic combines dots and leaf shapes. The tea lotus below forms a "poet monk with clasped hands," reflecting the "tea and Zen" philosophy. The design balances cultural richness with efficiency, emphasizing the tea's rarity and premium status. The brand gained government recognition and media coverage.
Enspirasyon: We were commissioned by the government of Tiantai County, Zhejiang Province to design the brand identity and packaging for the local speciality tea 'Tiantai Huangcha.' As the birthplace of yellow tea, Tiantai Temple was asked to incorporate its concept of 'Tea Zen and One Taste' into the design; to transform the traditional process of sun-drying and drinking tea into visual symbols; and to integrate a variety of cultural imagery through geometric shapes that are easy to recognise and remember .
Dire Pwojè: The project started its design phase in October 2022, was completed in April 2023 and officially released in May 2024.
Fliks Operasyon: Unpacking Ceremony: The layered structure of the gift box needs to be opened in a specific order, simulating the Zen tea ceremony;
The combination of the tea canister and the tea tray enhances the sense of opening ceremony, which fits the needs of gift-giving scenarios, and the minimalist graphics reduce the cost of recognition, helping the brand to quickly enter new markets and strengthen the brand's memory. This minimalist symbol system can be expanded to tea utensils and cultural tourism products (such as meditation experience periphery) to continue the brand life cycle.
Manm Ekip: Designer：Kan Zhao
Kredi Imaj: Designer：Kan Zhao