Ecohiny Imaj Mak pa Cansu Dagbagli Ferreira

Dizayn Ecohiny Imaj Mak pa Cansu Dagbagli Ferreira se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2024

Ecohiny Imaj Mak

pa Cansu Dagbagli Ferreira

Kliyan: Cansu Dagbagli Ferreira

Gayan A' Design Award Ajan nan Kategori Grafik

106,368

Gayan Pri Verifye

Verifye Estati Pri pou #152882

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Ecohiny Imaj Mak

Èske yon mak papye twalèt ka alamòd epi amizan? EcoHiny se 100% banmbou òganik, sètifye FSC epi li ekolojik jan sa posib. Senbòl mak la se yon pèch, chwa koulè yo ak tip lèt yo reflete karaktè amizan, natirèl ak dou pwodwi a. Objektif la te pou diferansye mak la ak lòt mak ki sou mache a lè l sèvi ak yon palèt koulè inik. Yon ton vèt ble fonse, asosye ak pèch, bay yon pèsonalite jwayez, li transmèt tou yon sans respè anviwònman ak dirabilite. Chwa konsepsyon sa yo kominike avèk gwoup kliyan sib la imedyatman epi kreye yon lyen ant mak la ak kliyan an.

Rekonesans lan

Konsènan A' Design Award Ajan

Ecohiny Imaj Mak se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Ecohiny Imaj Mak pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Ecohiny Imaj Mak se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Dimansyon & Anbalaj: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Etikèt: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Teknoloji Pwodiksyon: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Defi Dizayn: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Rechèch: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Enspirasyon: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Dire Pwojè: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Fliks Operasyon: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.