Cycling for a Better Future Konsepsyon Kominikasyon Vizyèl pa Chris Chung, Chien Chun Feng and Chun Yu

Dizayn Cycling for a Better Future Konsepsyon Kominikasyon Vizyèl pa Chris Chung, Chien Chun Feng and Chun Yu se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2024

Cycling for a Better Future Konsepsyon Kominikasyon Vizyèl

pa Chris Chung, Chien Chun Feng and Chun Yu

Kliyan: Giant Group

Gayan A' Design Award Bwonz nan Kategori Grafik

15,249

Gayan Pri Verifye

Verifye Estati Pri pou #149127

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Cycling for a Better Future Konsepsyon Kominikasyon Vizyèl

Cycling for a Better Future se yon konsepsyon kominikasyon vizyèl ki kreye pou estrateji anviwonmantal, sosyal ak gouvènans (ESG) Giant Group. Estrateji a rasanble yon gran varyete efò dirabilite nan twa pilye ki kouvri aksyon pou klima, sikilarite ak enklizyon sosyal. Koulè degrade byen vivan ak fòm sèk senp ki enspire pa wou bisiklèt fòme langaj vizyèl la. Konsepsyon an aplike sou paj sitwèb, gid idantite vizyèl, yon liv bwochi mak, enfografik ak imaj rezo sosyal. Objektif la se yon kominikasyon klè ak divès odyans.

Rekonesans lan

Konsènan A' Design Award Bwonz

Cycling for a Better Future Konsepsyon Kominikasyon Vizyèl se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Cycling for a Better Future Konsepsyon Kominikasyon Vizyèl pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Cycling for a Better Future Konsepsyon Kominikasyon Vizyèl satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The ESG strategy consolidates Giant Group's wide-ranging sustainability efforts into three strategic pillars addressing climate action, circularity, and social inclusion. The dynamic branding elements and messaging guide reflect their leadership and commitment to driving positive environmental and social change through sustainable mobility solutions.
Dimansyon & Anbalaj: The collaboration generated assets across channels, including website pages, visual identity guidelines, a brand booklet, infographics, and social media images to align messaging.
Etikèt: Sustainability, environment, social responsibility, cycling, branding, strategy, ESG, climate action, circularity, mobility
Teknoloji Pwodiksyon: Through in-depth collaborative workshops with stakeholders across Giant Group's sustainability, marketing, and communications teams, we identified and aligned on the core ESG pillars and strategy. We then designed bold, gradient graphic elements and circular shapes inspired by bicycle wheels to reflect their forward momentum and commitment to a broad spectrum of sustainability initiatives for future generations.
Defi Dizayn: Synthesizing Giant Group's complex array of sustainability efforts into a coherent ESG strategy and then translating this into visually compelling, on-brand assets was deeply challenging. Close collaboration with stakeholders across the business enabled us to consolidate goals, align on strategic pillars, and develop creative yet simple branding to convey their sustainability leadership.
Rechèch: Extensive research was conducted to inform the ESG strategy, including analyses of market macro and micro-trends, competitor and benchmark studies, and in-depth interviews with relevant stakeholders. This enabled targeted communication formats suited for the cycling industry. Our work culminated in raising the bar for ESG communication within Giant Group’s entire value chain, empowering them to effectively convey sustainability commitments to diverse audiences and lead as pioneers driving positive impact.
Enspirasyon: Giant Group's pioneering commitment to sustainability within the cycling industry inspired our team to develop an ESG strategy and branding that aligns with their vision. By consolidating their sustainability goals into clear pillars and messaging, we aim to enable effective communication across all stakeholders about the full breadth of their initiatives.
Dire Pwojè: The global ESG strategy design project kicked off in June 2023, spearheaded by our teams collaborating directly with stakeholders at Giant Group. As an ongoing effort, we continue to work on extending the strategy across Giant Group’s subsidiary companies and across multiple channels.
Fliks Operasyon: The ESG strategy visual design features vibrant gradient colors and simple yet bold circular graphic elements to clearly and effectively communicate Giant Group's sustainability vision and commitments across diverse audiences. The circular geometry and gradients represent their leadership and the continuous momentum needed to drive change.
Patant: Copyrights belong to Giant Group, 2023.
Manm Ekip: Strategist: Marco Negri
Designer: Stacey Chun Yu
Senior Designer: Tina Chien Chun Feng
Creative Director: Chun Cheng Chung
Senior Account Manager: Anew Yu Hsin Lin
CEO: Ya Ting Yu
Kredi Imaj: Image #No 1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #2: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #3: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #4: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Video Credits: Senior Account Manager Anew Lin, Giant Group ESG Branding, 2023. Senior Strategist Marco Negri, Group ESG Branding, 2023. Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Designer Stacey Chun Yu, Giant Group ESG Branding, 2023.