Uebaa Idantite Mak pa Marcelo Ruis Vargas Martinelli

Dizayn Uebaa Idantite Mak pa Marcelo Ruis Vargas Martinelli se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Fè nan Kategori Konpetisyon Grafik.

FèGrafik· 2023

Uebaa Idantite Mak

pa Marcelo Ruis Vargas Martinelli

Kliyan: Laika

Gayan A' Design Award Fè nan Kategori Grafik

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Gayan Pri Verifye

Verifye Estati Pri pou #148861

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Uebaa Idantite Mak

Uebaa se yon idantite mak ki kreye pou yon konpayi ki fè pwodwi pou timoun. Idantite a baze sou kat lide: amizan, fonksyonèl, dirab ak estetik. Lide sa yo eksprime atravè yon gran palèt koulè, ilistrasyon ak pikogram. Langaj vizyèl la adrese timoun yo, pandan ke lide mak yo pale ak paran yo. Sistèm nan aplike sou yon liv mak (brandbook) 96 paj, etikèt, kat, paptri, sifas, rezo sosyal ak yon sitwèb. Pifò eleman enprime yo pwodwi ak enpresyon offset nan koulè CMYK, e ilistrasyon yo fèt dijitalman.

Rekonesans lan

Konsènan A' Design Award Fè

Uebaa Idantite Mak se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Uebaa Idantite Mak pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Uebaa Idantite Mak pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
Dimansyon & Anbalaj: Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
Etikèt: Branding, visual identity, brand identity, illustration
Teknoloji Pwodiksyon: Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
Defi Dizayn: The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual
identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand.
Rechèch: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
Enspirasyon: The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
Dire Pwojè: The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
Fliks Operasyon: The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
Manm Ekip: Ruis Vargas, Creative Director and Illustrator; Agnes Svilenov and Lorenzo Morelatto, graphic designers
Kredi Imaj: Laika Design