Chaos Pogo Fonksyon Prensipal: Mascot Mak pa Xudong Zhang and Hao Tan

Dizayn Chaos Pogo Fonksyon Prensipal: Mascot Mak pa Xudong Zhang and Hao Tan se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Fè nan Kategori Konpetisyon Piblisite.

FèPiblisite· 2023

Chaos Pogo Fonksyon Prensipal: Mascot Mak

pa Xudong Zhang and Hao Tan

Kliyan: Chaos Pogo

Gayan A' Design Award Fè nan Kategori Piblisite

16,646

Gayan Pri Verifye

Verifye Estati Pri pou #147863

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Chaos Pogo Fonksyon Prensipal: Mascot Mak

Tèks Liv: Wow se yon mascot mak ki te kreye pou Chaos Pogo, yon mak pub louvri ki konsantre sou jèn moun. Mascot la baze sou blèz siwo myèl, yon bèt yo konsidere kòm yon senbòl adè, jenès ak kouraj. Yon tèt plat ak cheve blan, grif pwenti ak yon ke byen dekri fè pèsonaj la fasil pou rekonèt. Je fèm ak pipil koulè woz fonse ajoute yon sans mistè. Aparans si a reflete kilti ak karaktè mak la. Senbòl yo tire nan mascot la tou aplike sou pwodwi mak la, sa ki ranfòse lyen ant kliyan yo ak mak la.

Rekonesans lan

Konsènan A' Design Award Fè

Chaos Pogo Fonksyon Prensipal: Mascot Mak se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Chaos Pogo Fonksyon Prensipal: Mascot Mak pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Chaos Pogo Fonksyon Prensipal: Mascot Mak pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Etikèt: Pub IP, Brand Image, Mascot, WOW, Youth
Teknoloji Pwodiksyon: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Defi Dizayn: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Rechèch: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Enspirasyon: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Dire Pwojè: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Fliks Operasyon: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Manm Ekip: Xudong Zhang and Hao Tan