New 1930 Sinema Idantite Vizyèl pa Tangible Design

Dizayn New 1930 Sinema Idantite Vizyèl pa Tangible Design se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2023

New 1930 Sinema Idantite Vizyèl

pa Tangible Design

Kliyan: Lotte Cinema

Gayan A' Design Award Bwonz nan Kategori Grafik

11,760

Gayan Pri Verifye

Verifye Estati Pri pou #147029

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan New 1930 Sinema Idantite Vizyèl

Li eksprime ton an ak fason nan espas la nan yon fason ki konsistan ki elve efikasite nan kominikasyon mak la #039. Li montre siyal, grafik miray la, ak piktogram ki soti nan motif laann ki reprezante yon espas nostaljik ak klasik. Wainscoting se yon ankadreman ki senbolize mak la kòm platfòm la ki pote eksperyans agreyab. Anplis de sa, motif la se yon reentèpretasyon modèn ki pèmèt konsepsyon yo dwe fleksib epi yo dwe aplike nan aplikasyon divès kalite.

Rekonesans lan

Konsènan A' Design Award Bwonz

New 1930 Sinema Idantite Vizyèl se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann New 1930 Sinema Idantite Vizyèl pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. New 1930 Sinema Idantite Vizyèl satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Uniqueness is added to the design by emphasizing one of the innate properties of LOTTE cinema, the classiness of the cinema itself. The design is developed successfully with interactive visual assets that allow users to experience the nostalgia of visiting an old cinema, as well as being able to fully experience the multiplex of modern media contents. All of this was possible with an underlying understanding of the target audience and their needs along with a modern reinterpretation of the wainscoting.
Dimansyon & Anbalaj: For the Cinema Entry Signage, the studio worked with Tank 1.2mm galvanized sheet iron with the designated color (3M 7725-12) and finished it with a paint finish. Next, they worked with Thk 3mm Acrylic with the designated color (3M 7725-131) that has been lasered and finished with paint. They then stuck the piece together with a Thk 3mm PC (used for lighting) along with the front sheet. Lastly, they finished by adhering to a sheet cutting (Black3c). They worked with a 1,300mm X 200mm size.
For Directional Wall Graphic, the front is Thk 100mm acrylic (PANTONE 1235C / 710C) with a paint finish, and the sides (3M 7725-12) are silk printed after they were finished with paint. The size is 110 X 1350 mm.
Etikèt: Brand Identity, Graphic, Cinema Branding, Signage, Multiplex, Pictogram, Brand Design, Visual Archive, Logo Design, Corporate Identity
Teknoloji Pwodiksyon: The reason why Studio Tangible shifted their focus on wainscoting of the cinema interior was that the motif aligned with LOTTE cinema's brand philosophy as well as the innate values of the film industry. As the slogan of LOTTE cinema is "Happy Memories", they resonated with the act of capturing the moments of happiness by taking pictures and videos, wanting that moment to last forever. Hence, they were able to get insights on signifying the diverse experiences customers experience on the platform.
Defi Dizayn: With the nature of the cinema environment being dark, they had the goal of making the graphics and signage stand out for it to be well seen. Hence, they utilized different color options to project the graphics. Gold and black was the chosen color as it gives off an elegant and premium look and feel, and the gold giving the shining visual. Neon was used as a sub color by interpreting the classics to represent a modern image.
Rechèch: Studio Tangible carefully dissected different elements of classy space designs by LOTTE Cinema. The arch, wainscoting, greek pillars, and spiral stairs were elements that were in consideration to use.
Amongst all the different classic motifs, they considered wainscoting as an element that emits a screen-like feel to the customers, as well as acts as a frame when extended to various touch-points. It was a suitable graphic motif to represent multiplex. They referenced various journals and images related to Art Deco, amongst which were the '1925 Paris Exhibition' (1999), and 'Art Deco Interiors: Decoration and Design Classics of the 1920s ' by Patricia Bayer.
Enspirasyon: Studio Tangible was in charge of recreating the visuals inspired by different interior elements of the cinema. With the wainscoting used in the interior being the main motif, they were inspired by the Art Deco style of execution in the 1930s. They interpreted the 'Dual Frame' in a modern way and used this graphic as a key element through both the space and visuals. This altogether harmonized to create a consistent aesthetic and brand experience. The 'Dual Frame' form from the wainscoting is applied infinitely on different signages, and pictograms by extending, minimizing, and combining.
Dire Pwojè: The Project started in November 2019 in Seoul and finished in August 2020 in Seoul, and was launched in Dogok branch in August 2020.
Fliks Operasyon: In spaces like multiplexes where content and services are abundant, flow plays an important factor in the overall brand experience. Studio Tangible has strategized ways to deepen the interaction of the customers' experience in the cinema by working with an interior designer. The wall graphics within the space, and pictograms were appropriately applied with a natural flow of movement in consideration.
Patant: Copyrights belong to Tangible Design, 2020.
Manm Ekip: Creative Director: Yoon Seuk Shim
Design Strategy: Somin Lee
Designer: Jungsun Shin
Designer: Seohee Min
Kredi Imaj: #1 : Photographer Yoon Seuk Shim, Lotte Cinema, 2020.
#2: Photographer Yoon Seuk Shim, Lotte Cinema, 2020.
#3 : Photographer Yoon Seuk Shim, Lotte Cinema, 2020.
#4: Photographer Yoon Seuk Shim, Lotte Cinema, 2020.
#5: Photographer Yoon Seuk Shim, Lotte Cinema, 2020.