It Is In Your Genes Idantite Dinamik pa Bianka Foldi and Robert Valoczi

Dizayn It Is In Your Genes Idantite Dinamik pa Bianka Foldi and Robert Valoczi se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2023

It Is In Your Genes Idantite Dinamik

pa Bianka Foldi and Robert Valoczi

Kliyan: Genecontact

Gayan A' Design Award Bwonz nan Kategori Grafik

11,938

Gayan Pri Verifye

Verifye Estati Pri pou #144669

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan It Is In Your Genes Idantite Dinamik

Yo te kreye idantite mak sa a pou yon sèvis jenotip, kote yo ka detekte predispozisyon pou maladi jenetik posib. Menm jan ak estrikti ADN, konsèp konsepsyon an te bati sou yon sistèm kòd, sètadi kòd Morse ki fèt espesyalman pou reprezante lèt alfabè yo. Nenpòt mo ka vizyalize fason sa a, vire yon logo estatik nan yon idantite dinamik. Logo a, ki se non kliyan an ekri pa kòd yo, pran fòm nan estrikti doub-helikal nan ADN la. Sa a se ki jan biznis la nan Kliyan an reflete tou de konseptyèlman ak vizyèlman nan idantite a.

Rekonesans lan

Konsènan A' Design Award Bwonz

It Is In Your Genes Idantite Dinamik se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann It Is In Your Genes Idantite Dinamik pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. It Is In Your Genes Idantite Dinamik satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Etikèt: dynamic brand identity, flexible brand identity, brand identity
Teknoloji Pwodiksyon: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Enspirasyon: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Dire Pwojè: The project started in July 2021 October in Budapest. The website development is still ongoing.
Manm Ekip: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon