Dizayn Mohanii Idantite Mak pa Wei Sun se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2023

Mohanii Idantite Mak

pa Wei Sun

Kliyan: DOTONE Brand Design

Gayan A' Design Award Ajan nan Kategori Grafik

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Gayan Pri Verifye

Verifye Estati Pri pou #142914

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Mohanii Idantite Mak

Mohanii se yon idantite mak ki te kreye pou yon mak lamòd ki gen rasin li nan kilti oryantal. Logo a baze sou lèt Laten, ki bay mak la yon ton senp e entènasyonal. Lèt M nan se senbòl santral la e li refere a lank, sa ki konekte mak la ak kaligrafi Chinwa. Fòm serif ak liy kontou konbine epi reentèprete. Lèt M ak H yo mete an evidans, pandan lòt lèt yo redwi, konsa kouch vizyèl yo fòme. Senbòl la ka repete, dekonpoze epi rekonpoze, e li ka aplike sou nenpòt sipò.

Rekonesans lan

Konsènan A' Design Award Ajan

Mohanii Idantite Mak se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Mohanii Idantite Mak pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Mohanii Idantite Mak se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
Dimansyon & Anbalaj: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Etikèt: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Teknoloji Pwodiksyon: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Defi Dizayn: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
Rechèch: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Enspirasyon: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Dire Pwojè: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Fliks Operasyon: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Patant: All copyrights DOTONE Brand Design,2020
Kredi Imaj: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020