Bank of England Idantite Vizyèl pa Matteo Ruisi and Peter McCabe

Dizayn Bank of England Idantite Vizyèl pa Matteo Ruisi and Peter McCabe se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2022

Bank of England Idantite Vizyèl

pa Matteo Ruisi and Peter McCabe

Kliyan: Bank of England

Gayan A' Design Award Ajan nan Kategori Grafik

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Gayan Pri Verifye

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Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Bank of England Idantite Vizyèl

Fè design pou yon bank santral vle di jwenn yon ekilibr ant enfòmasyon teknik ak sansib, pwodui ki dirije pa anplwaye yo, kominikasyon jeneral ki angajan, ak yon seri règleman. Sa pa senp pou reyalize e li baze sou dinamik entèn delikat. Nouvo idantite a te devlope ansanm ak moun ki pral itilize l yo, an ekilibre tout aspè kominikasyon yo. Li konsantre sou rive jwenn yon piblik pi laj ak yon apwòch aksesib, pètinan, estrikture, ak distenge. Prensip kle sa yo te itilize kòm yon direksyon design pou tout eleman vizyèl yo.

Rekonesans lan

Konsènan A' Design Award Ajan

Bank of England Idantite Vizyèl se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Bank of England Idantite Vizyèl pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Bank of England Idantite Vizyèl se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Dimansyon & Anbalaj: Not applicable
Etikèt: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Teknoloji Pwodiksyon: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Defi Dizayn: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Rechèch: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Enspirasyon: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Dire Pwojè: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Fliks Operasyon: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Manm Ekip: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Kredi Imaj: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.