Sxdesign Fonksyon Prensipal: Idantite Mak pa Sxdesign

Dizayn Sxdesign Fonksyon Prensipal: Idantite Mak pa Sxdesign se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2022

Sxdesign Fonksyon Prensipal: Idantite Mak

pa Sxdesign

Kliyan: Sxdesign

Gayan A' Design Award Ajan nan Kategori Grafik

50,087

Gayan Pri Verifye

Verifye Estati Pri pou #137585

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Sxdesign Fonksyon Prensipal: Idantite Mak

Sxdesign se yon idantite mak ki te kreye pou yon estidyo desen ki baze nan Beijing, Lachin. Chak detay nan logo a suiv yon pwopòsyon 1:1.414, ki bay mak la yon aparans konpak ak byen òganize. Ti eleman grafik nan kwen yo raple gilmè epi yo ankadre rektang logo yo. Aranjman an fè mak la simetrik epi li sijere sitasyon, makaj ak entèpretasyon lang ak lide. Atravè grafik an mouvman, logo a kapab tou grandi nan fòm chinwa tradisyonèl non estidyo a, ki lye tradisyon ak desen modèn.

Rekonesans lan

Konsènan A' Design Award Ajan

Sxdesign Fonksyon Prensipal: Idantite Mak se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Sxdesign Fonksyon Prensipal: Idantite Mak pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Sxdesign Fonksyon Prensipal: Idantite Mak se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
Dimansyon & Anbalaj: It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs.
Etikèt: Brand Identity, Chinese, Modern, Traditional, Orange, Language
Teknoloji Pwodiksyon: Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
Defi Dizayn: The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
Rechèch: Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
Enspirasyon: As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
Dire Pwojè: Fr. November 2021 to January 2022, Beijing, China.
Fliks Operasyon: The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
Patant: Sxdesign
Manm Ekip: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Kredi Imaj: Sxdesign