Across Fonksyon Prensipal: Afich pa Xuguang Zhu and Chao Yang

Dizayn Across Fonksyon Prensipal: Afich pa Xuguang Zhu and Chao Yang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2022

Across Fonksyon Prensipal: Afich

pa Xuguang Zhu and Chao Yang

Kliyan: Zhejiang Sci-Tech University

Gayan A' Design Award Ajan nan Kategori Grafik

41,168

Gayan Pri Verifye

Verifye Estati Pri pou #136202

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Across Fonksyon Prensipal: Afich

Across se yon afich ki fèt pou yon festival atizay dijital ki dedye ak atizay wòch nan Mòn Helan yo an Chin. Afich la enprime sou yon materyèl lentikilè. Yon imaj montre motif orijinal Mòn Helan an epi lòt la montre yon vèsyon dijital modèn menm motif la. Pandan ang gade a chanje, motif ansyen an disparèt epi motif dijital la parèt. Imaj tradisyonèl la te pentire ak yon melanj lank, te, jelatin ak poud lò, ki aplike pa flite pou kreye yon teksti ki sanble ak wòch. Across gen pou objektif prezève ak pataje yon ansyen kilti ki an danje.

Rekonesans lan

Konsènan A' Design Award Ajan

Across Fonksyon Prensipal: Afich se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Across Fonksyon Prensipal: Afich pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Across Fonksyon Prensipal: Afich se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The poster uses lenticular material. On one side is a modern digital Helan Mountain motif and on the other side is the original Helan Mountain motif. The lenticular material makes the original Helan Mountain image disappear and become the new digital Helan Mountain as the viewpoint moves, thus expressing the theme of leapfrogging and symbolising the revival of an ancient civilisation.
Dimansyon & Anbalaj: Poster: 1855mm*30mm*465mm
Etikèt: Chinese tradition, internationalism, rock art, cultural relics
Teknoloji Pwodiksyon: 1.Raster material. This kind of material is characterized by different pictures that can be seen from different angles and produce alternating effects. It is used to express the theme of across and symbolize the renewal and iteration of an ancient civilization.
2.Comprehensive material painting. I use a mixture of ink, tea, gelatine and gold powder to make pigments and then use a syringe to perform the Chinese painting technique of ink splashing. The pigment is sprayed on the ground and covered with rice paper. The next day, a special texture similar to rock will be obtained to show the traditional Holan Mountain rock painting.
Defi Dizayn: The biggest challenge was the clever use of materials and graphics to convey the concept of the theme.
Rechèch: Type of research: modernisation of ancient civilisations
Research Objective: To modernise and digitally conserve the ancient rock paintings of the Holan Mountains
Methodology: To investigate the history and types of rock paintings in the endangered Holan Mountains. A modern redesign based on the original motifs so that they can continue to be disseminated and used in contemporary times.
Results: The design was presented and a digital art festival was carried out in Holan Mountains, which succeeded in making more people aware of the culture and many bought souvenirs of the design.
Enspirasyon: Holan mountain rock painting is a precious ancient civilization heritage of China. Nowadays, due to environmental reasons, it is gradually disappearing, but many people still don't know its existence. Therefore, I have planned a digital art festival of Holan Mountain with the theme of across. The main visual performance of this festival is to redesign the rock paintings digitally as a kind of digital protection, so that they can be spread and applied in the contemporary era and play the contemporary value of ancient culture.
Dire Pwojè: The project starts in Hangzhou in March 2021, will be completed in Hangzhou in April 2021 and will be presented in Helan Mountain, Ningxia in May 2021
Fliks Operasyon: Different motifs can be seen with different viewing angles of the poster. The traditional Holan Mountain motif and the modern Holan Mountain motif keep disappearing and reappearing as the perspective changes. This expresses the concept of an ancient civilisation disappearing and transforming into a new form, and the new form inheriting the ancient civilisation.
Manm Ekip: Creative Director: Xuguang Zhu
Designer: Chao yang
Designer: Yiyang Li
Designer: Yilin Wang