Pentaheal Clinic Rebranding Idantite Mak pa Pentaheal and Eidetic

Dizayn Pentaheal Clinic Rebranding Idantite Mak pa Pentaheal and Eidetic se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2022

Pentaheal Clinic Rebranding Idantite Mak

pa Pentaheal and Eidetic

Kliyan: Eidetic Marketing

Gayan A' Design Award Bwonz nan Kategori Grafik

13,735

Gayan Pri Verifye

Verifye Estati Pri pou #135773

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Pentaheal Clinic Rebranding Idantite Mak

Rebranding Klinik Pentaheal se yon idantite mak ki te kreye pou yon klinik medikal Koreyen ki espesyalize nan medsin fonksyonèl. Motif prensipal idantite a se ekstansyon. Senbòl medikal inivèsèl kwa a itilize kòm yon langaj vizyèl senp ke pasyan ki soti nan plizyè peyi ka rekonèt. Senbòl la konbine kwa a ak lèt P ak H, abrevyasyon non klinik la. Aks senbòl la ekstann nan de direksyon, sa ki fè mak la adapte byen ak eleman aplikasyon ki gen fòm ak gwosè diferan. Yo te fè desen siyalizasyon pou chak etaj klinik la nan Seoul.

Rekonesans lan

Konsènan A' Design Award Bwonz

Pentaheal Clinic Rebranding Idantite Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Pentaheal Clinic Rebranding Idantite Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Pentaheal Clinic Rebranding Idantite Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
Dimansyon & Anbalaj: Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m²
Etikèt: Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
Teknoloji Pwodiksyon: Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
Defi Dizayn: Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
Rechèch: To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
Enspirasyon: The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
Dire Pwojè: The project started in July 2021 and finished in December 2021 in Seoul.
Fliks Operasyon: Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
Manm Ekip: Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic