Mao Xin Tea House Idantite Vizyèl pa ChingYu Liu

Dizayn Mao Xin Tea House Idantite Vizyèl pa ChingYu Liu se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Fè nan Kategori Konpetisyon Grafik.

FèGrafik· 2022

Mao Xin Tea House Idantite Vizyèl

pa ChingYu Liu

Kliyan: BlackLiuStudio

Gayan A' Design Award Fè nan Kategori Grafik

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Gayan Pri Verifye

Verifye Estati Pri pou #132541

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Mao Xin Tea House Idantite Vizyèl

Kay te Mao Xin te siyifi pou pote soti bote nan te oriental ak kilti li a. An patikilye sa a ti espesyalite ki se de fèy nan chak rasin youn. Lè yo konbine sa ak kilti lokal la te trè fasil pou li konekte li ak kilti Zen jan anpil nan simityè yo mete deyò nan yon fason sikilè menm jan ak yon jaden wòch Japonè.

Rekonesans lan

Konsènan A' Design Award Fè

Mao Xin Tea House Idantite Vizyèl se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Mao Xin Tea House Idantite Vizyèl pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Mao Xin Tea House Idantite Vizyèl pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
Dimansyon & Anbalaj: Sealing Sticker : Height10mm x Width145mm
Front sticker : Height75mm x Width175mm
Bottle : Width75mm x Depth 35mm x Height165 mm
Etikèt: Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
Teknoloji Pwodiksyon: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
Defi Dizayn: Finding the right design to attract the attention of a younger generation of new users.
Rechèch: Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
Enspirasyon: The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
Dire Pwojè: The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
Fliks Operasyon: The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
Manm Ekip: ChingYu-Liu
Kredi Imaj: ChingYu-Liu, 2021.