R Gate Emblem Fonksyon Prensipal: Idantite Antrepriz pa Riiid Inc.

Dizayn R Gate Emblem Fonksyon Prensipal: Idantite Antrepriz pa Riiid Inc. se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2021

R Gate Emblem Fonksyon Prensipal: Idantite Antrepriz

pa Riiid Inc.

Kliyan: Riiid Inc.

Gayan A' Design Award Ajan nan Kategori Grafik

47,842

Gayan Pri Verifye

Verifye Estati Pri pou #120723

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan R Gate Emblem Fonksyon Prensipal: Idantite Antrepriz

Anblèm R Gate se yon konsepsyon idantite antrepriz ki fèt pou yon konpayi teknoloji edikasyon. Anblèm nan baze sou yon motif twou seri. Yon fòm negatif blan lèt R a chita andedan yon kare ble fonse epi li fòme yon pòtay. Pòtay la se yon metafò vizyèl pou yon papòt ki ouvri mond edikasyon an epi pataje nouvo eksperyans aprantisaj. Ble oseyan fonse se koulè prensipal la. Lèt R a sèvi tou kòm inite mezi debaz pou yon polis karaktè ki matche nan de pwa. Sistèm idantite a aplike sou materyèl anliy ak offline.

Rekonesans lan

Konsènan A' Design Award Ajan

R Gate Emblem Fonksyon Prensipal: Idantite Antrepriz se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann R Gate Emblem Fonksyon Prensipal: Idantite Antrepriz pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. R Gate Emblem Fonksyon Prensipal: Idantite Antrepriz se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: An emblem was created using a keyhole motif. The negative white shape of R in a deep blue square creates R gate. R gate is a visual metaphor of a bridge portal for any students to open the unknown world of education. It is also a symbolic pathway to share Riiid’s Deep Learning based AI technology and new educational experiences with the world. Deep Ocean Blue is the primary color that highlights Riiid’s pioneer spirit in the field of AI Ed like a daring diver explores the unknown area of the deep ocean.
Dimansyon & Anbalaj: The ratio of the R gate emblem is 1to 1 ratio. The letter ‘R’ from the logo was used as a base measuring unit. Riiid cube typeface was developed based on the ratio of R. Typeface has two types, Extra Bold and Bold. Transforming from Extra Bold to Bold fonts symbolized portrays Riiid is defining real-world solutions in this important yet undefined field of education.
Etikèt: AI, AI Ed, Education, Branding, CI
Teknoloji Pwodiksyon: With image digitalization programs such as Figma, Illustrator, Photoshop, designers developed a new corporate identity design system that can be easily adaptable to offline and online materials
Defi Dizayn: As the company is expanding globally and its business from B2C to B2B, the major creative challenge was to maintain bold look of previous logo but to create an appropriate visual metaphor to embrace next phase of Riiid journey to transform education and improve the lives of students around the world. To reach out for global customers, the new logo has to be distinctive but responsive throughout all types of medium, media channels, and various platforms, from apps to physical space.
Rechèch: Riiid provided multiple products in B2C sectors only in Korean markets. Santa TOEIC, the Riiid’s first AI tutor solution, based on deep learning algorithms in 2017, quickly raised number one in education app sales with more than two million users. As Riiid is expanding B2B partnership beyond test prep, Riiid needs to redefine its brand identity that can connect its past and future and embrace different cultural nuances in different regional markets. With CI design renewal, Riiid was seeking to establish a strong visual anchor to tells the Riiid's belief that made the brand grow.
Enspirasyon: Riiid is the AI Ed technology company that believes education should help to discover and unleash the limitless potential of humankind. Every kid and parent believes in their potential at first but loses this belief as they enter the current education system where diversity and individual differences are not fully embraced. New corporate identity visualized the brand's "R" into a keyhole and a portal to represent Riiid is opening up a rusty old mindset and invites everyone to make their own breakthrough to remind of the belief: you are better than you think you are.
Dire Pwojè: The rebranding project started in September 2020 and finished in January 2021 in Seoul, South Korea
Fliks Operasyon: CI serves a consistent look for internal and external, online and offline communication purposes. R gate becomes a framework for marketers and designers to fill with various images flexibly to represent the immense possibility of the formative learning experience. The R-gate logo clearly communicates the company’s dedicated vision that Riiid is a doorway to future education. For example, an office entrance is a physical R shaped gateway for employees to experience pushing into a new world.
Manm Ekip: Chief of Brand Strategy Officer: Sewon Cho
Brand/Content Marketer: Kwangmin Woo
Designer: Minsung Noh
Designer: Juhee Han
Global Brand Designer: Wha Kyung Su
Branded Content PD: Soohyeon Yoon
Producer: Hyekyung Mun