Benin Mak, Idantite Vizyèl pa Anja Zambelli Colak

Dizayn Benin Mak, Idantite Vizyèl pa Anja Zambelli Colak se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Fè nan Kategori Konpetisyon Grafik.

FèGrafik· 2021

Benin Mak, Idantite Vizyèl

pa Anja Zambelli Colak

Kliyan: Zambelli Brand Design

Gayan A' Design Award Fè nan Kategori Grafik

14,744

Gayan Pri Verifye

Verifye Estati Pri pou #120478

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Benin Mak, Idantite Vizyèl

Benin se yon idantite mak yo kreye pou yon konpayi kafe ki fèt an fanmi ki gen plis pase 30 ane eksperyans. Idantite a soutni ekspansyon biznis kafeterya a nan yon modèl franchiz. Yon ti zanj (Cherub) k ap souri sèvi kòm senbòl santral la, ki fè referans ak Renesans lan ak Itali, peyi natal kafe premium. Koulè woz klere, ble, jòn ak wouj, ansanm ak yon teksti nwaj anjelik, pote yon anbyans kè kontan. Gode pou pote ale ak sachè papye yo enprime sou papye natirèl ak teknik offset CMYK, pandan ke bwat metal yo konsève kalite kafe a.

Rekonesans lan

Konsènan A' Design Award Fè

Benin Mak, Idantite Vizyèl se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Benin Mak, Idantite Vizyèl pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Benin Mak, Idantite Vizyèl pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Benin is a family-run company offering different coffee services for over 30 years, with new plans that turn their coffee shop business into a franchise model. This lively family loves music and sharing happy moments, and they developed a warm and cheerful customer approach. The new brand wanted to transmit that energy into their franchise with the visual identity that tells a story of happiness, passion, and feel-good. Through Cherub’s loving, smiling face and brand’s bright colors, every customer can get a sense of Benin’s unique values.
Dimansyon & Anbalaj: Paper bag: 32x23 cm To go coffee cup small: 46x60 mm
To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Etikèt: Branding, visual identity, franchise, coffee shop, packaging
Teknoloji Pwodiksyon: To-go coffee cups and paper bags are produced with natural paper and CMYK offset technology.
Benin package are produced and/or coated with metal materials to preserve the quality of coffee.
Defi Dizayn: The creation of Benin’s visual system was a result of an in-depth process that included the discovery of the client’s business drivers and company culture. Several challenges were identified: 1) Effective brand communication towards three different targets. 2) A strong symbol that unifies a heavenly pleasant experience and family values. 3) Brand standardization, so it can be successfully applied to the franchise concept: from interior design and packaging to marketing collaterals. 4) Using an affordable packaging material.
Rechèch: After initial consultations, two workshops were conveyed to the client. The first one discovered the brand’s unique story, philosophy, personality, target market, and benchmark. In the second one, the client had to choose between three different brand personality mood boards, identifying the one that is best aligned with their unique market position. Benin was identified as a kind, warm, cheerful, and wise friend, which was interpreted with the Cherub icon and accompanying aesthetics. The design prototype was tested at every brand touchpoint before creating the final identity.
Enspirasyon: Coffee lovers think that coffee is a divine drink that tastes like heaven. Whether it is a part of their morning ritual or a pause in a busy day, a cup of coffee gives them instant happiness. That heavenly good feeling was used as a starting point for Benin's brand concept, infusing its divine spirit into coffee shops through a symbol of an angel – a happy Cherub serving coffee. The underlying symbolism of the Renaissance movement is no coincidence; it illustrates the renaissance of the soul after having coffee, as well as the connection to Italy, the homeland of premium coffee.
Dire Pwojè: The project started in May 2021. in Rijeka and finished in August 2021. in Rijeka.
Fliks Operasyon: The brand had to speak to three levels of coffee lovers: basic, intermediate, and advanced. Most of them are Millennials and Gen Z, so the colors used are their favorite baby pink and blue tones. The addition of strong yellow and red pinpoint the energetic brand personality. Product packaging is designed as a secondary advertising mechanism and aligned with the target’s expectations of sustainability, using paper cups, jute tote bags, and tins. The texture with angelic clouds is present in multiple details, constantly transmitting the heavenly good feeling.
Manm Ekip: Anja Zambelli Čolak