Quix Primary Function: Idantite Mak pa Anja Zambelli Colak

Dizayn Quix Primary Function: Idantite Mak pa Anja Zambelli Colak se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2021

Quix Primary Function: Idantite Mak

pa Anja Zambelli Colak

Kliyan: Zambelli Brand Design

Gayan A' Design Award Ajan nan Kategori Grafik

40,925

Gayan Pri Verifye

Verifye Estati Pri pou #120357

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Quix Primary Function: Idantite Mak

Book Text: Quix se yon idantite mak pou machin vann otomatik ki ofri bwason cho ak frèt ansanm ak grignotin. Idantite a itilize koulè, teksti ak fòm ki soti nan kilti Italyen an, pou l fè lonè laj annò konsepsyon Italyen an. Yon ti apèl vintage raple ane Dolce Vita yo epi li evoke kilti kafe Italyen an. Gode kafe yo ak afich yo enprime nan koulè CMYK ak teknoloji offset, pandan machin vann yo make ak foil enprime. Konsepsyon an transfòme yon ti poz kafe rapid an yon eksperyans vizyèl trankil.

Rekonesans lan

Konsènan A' Design Award Ajan

Quix Primary Function: Idantite Mak se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Quix Primary Function: Idantite Mak pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Quix Primary Function: Idantite Mak se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
Dimansyon & Anbalaj: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Etikèt: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
Teknoloji Pwodiksyon: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
Defi Dizayn: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
Rechèch: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
Enspirasyon: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
Dire Pwojè: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
Fliks Operasyon: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.