Beat Coffee Fonksyon Prensipal Idantite Mak pa Paul Meeuwsen

Dizayn Beat Coffee Fonksyon Prensipal Idantite Mak pa Paul Meeuwsen se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2021

Beat Coffee Fonksyon Prensipal Idantite Mak

pa Paul Meeuwsen

Kliyan: Beat Coffee

Gayan A' Design Award Bwonz nan Kategori Grafik

10,894

Gayan Pri Verifye

Verifye Estati Pri pou #119537

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Beat Coffee Fonksyon Prensipal Idantite Mak

Tèks Liv: Beat Coffee se yon konsepsyon idantite mak ak anbalaj pou yon konpayi kafe. Chanjman mak la te kòmanse ak enfòmasyon sou mache a, revizyon konpetitè yo ak remak kliyan yo, ki te fòme estrateji ak pozisyonman mak la. Pozisyonman an eksprime nan fraz Serious Fun Coffee, ki etabli ton vwa a epi ki konekte plezi, mizik ak kafe. Vwa pwopriyetè konpayi a itilize pou bay mak la lavi. Menm lide a kontinye nan sachè kafe enprime a, ki anime atravè reyalite ogmante. Objektif la se yon mak klè, ki konsantre sou kliyan e ki plen plezi.

Rekonesans lan

Konsènan A' Design Award Bwonz

Beat Coffee Fonksyon Prensipal Idantite Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Beat Coffee Fonksyon Prensipal Idantite Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Beat Coffee Fonksyon Prensipal Idantite Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Dimansyon & Anbalaj: Coffee bag printed,
Etikèt: brand, print, animation, audio design, social media
Teknoloji Pwodiksyon: Augmented Reality
Defi Dizayn: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Rechèch: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Enspirasyon: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Dire Pwojè: 3-6 months
Fliks Operasyon: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Manm Ekip: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey