Dizayn Math Alive Idantite Mak pa Brand Core - Visang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Lò nan Kategori Konpetisyon Grafik.

LòGrafik· 2021

Math Alive Idantite Mak

pa Brand Core - Visang

Kliyan: VISANG Education Inc.

Gayan A' Design Award Lò nan Kategori Grafik

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Gayan Pri Verifye

Verifye Estati Pri pou #119111

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Math Alive Idantite Mak

Motif grafik dinamik anrichi efè aprantisaj matematik nan anviwònman aprantisaj melanje. Graf parabolik soti nan matematik enspire konsepsyon logo la. Lèt A ak V yo konekte ak yon liy kontinyèl, ki montre entèraksyon ki genyen ant yon edikatè ak yon elèv. Li transmèt mesaj ke Math Alive gide itilizatè yo pou yo vin timoun sif nan matematik. Vizyèl kle yo reprezante transfòmasyon konsèp matematik abstrè yo nan grafik ki genyen twa dimansyon. Defi a se te balanse anviwònman amizan ak enteresan pou odyans lan sib ak pwofesyonalis kòm yon mak teknoloji edikasyon.

Rekonesans lan

Konsènan A' Design Award Lò

Math Alive Idantite Mak se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Math Alive Idantite Mak pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Math Alive Idantite Mak kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Dimansyon & Anbalaj: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Etikèt: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
Teknoloji Pwodiksyon: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Defi Dizayn: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Rechèch: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Enspirasyon: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Dire Pwojè: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Fliks Operasyon: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Manm Ekip: Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin
Kredi Imaj: Shutterstock, Clipart Korea