Cafe Soul Idantite Vizyèl pa Mateus Matos Montenegro

Dizayn Cafe Soul Idantite Vizyèl pa Mateus Matos Montenegro se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2022

Cafe Soul Idantite Vizyèl

pa Mateus Matos Montenegro

Kliyan: Cafe Tunico

Gayan A' Design Award Bwonz nan Kategori Grafik

11,750

Gayan Pri Verifye

Verifye Estati Pri pou #117271

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Cafe Soul Idantite Vizyèl

Cafe Soul se yon idantite vizyèl ak yon konsepsyon anbalaj pou yon mak kafe. Kafe a fèt ak 100 pousan grenn Arabica epi li ofri a yon pri abòdab. Idantite a itilize yon logo modilè kote eleman li yo ka konbine pou fòme anpil figi ak tekstò diferan. Langaj vizyèl la lejè epi jenn, epi li vize atenn nouvo konsomatè pi jenn yo. Anbalaj la enprime nan yon pwosesis kat koulè ansanm ak kat koulè Pantone sou yon estrikti aliminyòm. Chif sèt la fè referans a sèt manm fanmi ki jere fèm nan.

Rekonesans lan

Konsènan A' Design Award Bwonz

Cafe Soul Idantite Vizyèl se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Cafe Soul Idantite Vizyèl pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Cafe Soul Idantite Vizyèl satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
Dimansyon & Anbalaj: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Etikèt: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
Teknoloji Pwodiksyon: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Defi Dizayn: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Rechèch: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Enspirasyon: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Dire Pwojè: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Fliks Operasyon: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Manm Ekip: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha